ROLE SUMMARY

Non-sales commercial role, focused on providing educational & scientific content and supporting HCPs in the field of Gene Therapy. Purpose to improve the impact on patients and society. Create better customer experience.Field based, direct-access SME for brands that require enhanced patient care and HCP support skills not provided by sales-based FF. HCP interactions occur in-person and/or virtually.

 

ROLE RESPONSIBILITIES

Provides direct access subject matter expertise for HCPs and Patients regarding “All I need to know about my medicine” for specialised medication-specific support, that can go directly to customer and proactively support category strategy development via HCP interaction feedback collection.Drive deeper engagement on educational & scientific content and actively engage medical and cross functional SME to address customer inquires if needed.Support medicine availability at hospital levels through communicating the value of Pfizer medicines and vaccines by working closely with category and marketing team and proactively develop action plan.Responsible for onboarding customers to new operating model platforms and develop omni-channel plan for HCP individual. (e.g., Digital Engagement Portal)Knowledgeable of customer preferences for content and channels to orchestrate an ideal customer experience through relevant content selectionSupport attainment of improved patient outcomes through physician and patient education and services enabled by deep scientific expertise and feedback to marketing for product patient education program evolution.Actively engage in creating awareness and shaping patient access initiatives (Commercial only) and help accelerate patient access through awareness and education addressing external bureaucracy.Direct line of communication to HCPs regarding patient insights for optimal patient selection and treatment (future opportunities and risks).Provide in-services to HCPs within hospitals and clinics for launch brands.Engages with HCPs both virtually and face-to-face depending on need.Responsible for assigned customers in Central area

 

QUALIFICATIONS

Base degree Science equivalent. Advanced degree a plus. Able to collect market insight via deep dive conversation with HCPs.Excellent medical-to-medical communication skill, MSL experience is plus.Strong teamwork ad collaboration skill with cross functional team.Have an established track record of coalition building in complex environments.

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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