Site Name: Japan - Tokyo - Akasaka Posted Date: Oct 10 2024 職務の目的および主な業務内容 Job Purpose & Key Responsibilities Purpose: •Lead GSK Japan cross-functional launch team to develop and implement the launch plan for Bepirovirsen and Linerixibat for Hepatitis B, and Primary Biliary Cholangitis (PBC), respectively •Member of the Global/Japan cross-functional team shaping global strategy and co-creation of materials •Understand global strategy and initiatives, as well as local environment and insights in order to develop annual marketing/business plans •Operationalize tactical plan collaboration with sales team without delay •Track and understand performance and KPIs •Achieve target for national sales, profit and promotion budget on a monthly basis Key Responsibilities: •Lead the Japan efforts to support the launch planning and commercialization of Bepirovirsen and Linerixibat •Lead the cross-functional team to ensure alignment across medical, sales, business excellence, pharma technology, market access, regulatory, supply chain, compliance, legal, and finance both in terms of launch plan development and effective implementation •Represent Japan needs into Global TA to ensure Japan launch is successful including proactive provision of strategic inputs and insights to global. This will include provision of insights to global brand leader and directors to help develop Japan brand strategy and alignment with global brand strategy. •Build/monitor national quarterly/annual sales forecast/targets and promotional expense plan •Develop sales materials with MR input to support the key message strategy •Communicate brand tactics for flawless implementation and motivate the sales team as the brand champion for Bepirovirsen and Linerixibat •Establish and maintain relationships with KOLs, relevant organizations and other key stakeholders and build/execute external customer engagement plan to understand and shape as appropriate the external environment •Identify growth and competitive opportunities, including via development and tracking of KPIs •Escalate and resolve issues including matters linked to performance and governance •Key member of the Japan Hepatology leadership team •(After product approval) Spend 25~30% of time in the field and work with cross-functional team (medical affairs, business excellence) to understand customer needs as well as real market issues and highlight evidence needs so that these can be considered/evaluated frequently at key forums and meetings ※Future scope of job and working location will be determined by company. 必要要件 Required Skill, Experience, Etc. Knowledge/Education Required •Bachelor’s degree: Business/ Medicine Previous Experience Required •Minimum of 3 years of experience in Marketing •Minimum of 10 years of experience in Sales, Marketing, and/or Medical in pharmaceutical industry •To complete the responsibility of this role, broad range of marketing experiences - customer insight understanding, opportunity finding, forecasting, operation planning, etc. - are required: otherwise relevant competencies cannot be developed to inform business decisions Knowledge & Application •Established highly professional knowledge and experiences of marketing/sales/medical/finance as well as knowledge about product and pharmaceutical industry: e.g. laws, restrictions, external experts, science of hepatology •Leadership capabilities to influence and educate marketing colleagues and build high performing cross-functional teams to efficiently allocate limited resources to gain maximal value in organization •Leadership experience of launching a new hepatology product to effectively guide and share key successful factors of future launch products •In-depth experience within both marketing & sales and people management experience in functional organization structure in order to effectively implement marketing strategy in field •Communication skills with local and global leaders to properly raise business issues of Japan and gain support from global team leaders Problem Solving & Innovation •Strategic thinking required to identify key issues and lead functions to resolution of issues by identifying effort priorities to support Bepirovirsen and Linerixibat launch Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. 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