Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

Are you passionate about making a significant impact on patient care and driving digital innovation? Roche Diagnostics Norway is looking for a talented Home and Primary Care Engagement Partner to strengthen our focus on patient needs, build strong partnerships in home and primary care, and boost our digital presence in Near Patient Care (NPC). In this pivotal role, you will be instrumental in shaping marketing strategies, using our portfolio of products to strengthen our market position in these innovative healthcare areas.

Your key responsibilities

Develop and implement (digital) marketing strategies to boost customer engagement and brand visibility.

Plan and execute omnichannel marketing activities across various digital channels, including social media and search engines, aligned with our business goals.

Work with marketing strategy and healthcare teams to assess new market opportunities and support product launches.

Lead all aspects across the lifecycle of our home care and primary care products, ensuring successful launch, pricing, and sales support.

Leverage data to improve customer experiences, scale experiments and adopt AI technologies to enhance both internal processes and customer interactions.

Who you are

We are seeking a motivated individual passionate about marketing and innovation, with a strong curiosity for digital solutions, AI, and data activation. You are able to balance strategic and tactical thinking, familiar with CRM and marketing automation tools, possessing project management skills and a keen sense of graphic design. Strong communication skills and a collaborative, growth-focused attitude are essential. As a proactive self-starter, you excel in agile environments and can drive initiatives independently.

The minimum qualifications required to be successful in the role are:

Minimum of 5 years in marketing or product management role, with a deep understanding of patient-centric solutions in primary and home care. Candidates with suitable expertise may be considered with less than 5 years.

Minimum 3 years of education in marketing and product management.

Experience in implementing and optimizing digital marketing campaigns.

Experience within the diagnostics industry is an asset.

Proven history of success in previous roles.

Proficient in both Norwegian and English.

By joining Roche Diagnostics Norway, you will be at the forefront of redefining patient care through remote-care solutions and strong partnerships. If you are driven by a passion for innovation and excellence, we invite you to apply and play a pivotal role in shaping the future of healthcare!

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.