Job Title: Home Care TH Senior Brand Manager
Location: Thailand
Main Responsibilities
Leads the development of the Brand Marketing Plan.
Leads a multifunctional team to implement plan in the market place and monitors performance of the support plans.
Lead in innovation, activation, advertising and promotion for deployment of Brand Marketing Plan.
Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.
Responsible for brand P&L to help drive growth & profitability of the brand.
Lead in on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.
Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.
Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6Ps). Recommend solutions and implement improvements to meet annual targets.
Candidate Criteria
Experience & Qualification
3-5 years' experience in brand/product management/marketing (FMCG)
Strong presentation, communication & project management skill
Ability to work independently and as part of a team in a fast-paced environment
Knowledge on communication development, media planning process, public relations & e-commerce
Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development
Experience in managing relationships with a variety of stakeholders – both internal and external partners
Experience in leading an internal cross functional task force and working with external agencies
An excellent English language communicator with senior stakeholders and peers (conversational and presentational). Fluent in Thai language
Knowledge on Home Care products & social first marketing will be added advantage
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