Plano, TX, 75026, USA
8 days ago
HubSpot Funnel Architect
About Us At Apple Roofing, we don’t just repair roofs—we build trust, communities, and lasting customer relationships. As one of the most dynamic roofing companies with corporate office in Texas, we’re growing fast and investing in marketing systems that scale with us. That’s where you come in. About the Role We're looking for a HubSpot Funnel Architect—a tech-savvy, conversion-obsessed marketer who can design, build, and optimize powerful lead funnels within HubSpot. Your mission? To turn our warmest referrals, existing customer base, cold outreach, and inbound forms into a steady pipeline of qualified roofing leads. What You’ll Do + Build and optimize lead funnels in HubSpot for key sources: + Existing customer reactivation + Referral programs + Warm lead capture forms + Cold email and outbound campaigns + Create automated workflows, email sequences, and lead nurturing strategies tailored to each funnel. + Segment our customer and prospect database to drive personalized outreach and engagement. + Collaborate with the marketing and sales teams to align funnel stages with our sales process. + Implement A/B testing to improve conversion rates, email performance, and overall funnel effectiveness. + Track, analyze, and report on funnel metrics to continuously improve lead quality and ROI. + Maintain and improve data hygiene, tagging, and CRM setup within HubSpot. Requirements What We’re Looking For + 3+ years of experience working with HubSpot CRM and Marketing Hub + Proven experience building marketing funnels that drive real business results + Strong understanding of customer journeys, email marketing, automation, and lead nurturing + Ability to think both strategically and tactically—creative problem-solver with data-driven instincts + Comfortable working cross-functionally with sales, marketing, and operations + Roofing or home services industry experience a plus (but not required) Benefits What You’ll Get + Competitive pay and flexible work options + Opportunity to shape the digital marketing engine of a growing company + A fast-moving, high-energy team that’s all-in on winning + Career growth opportunities as we scale
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