Function: Marketing

Scope: Turkiye

Location: İstanbul, Turkiye

Terms & Conditions: Full Time.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT ICE CREAM CATEGORY

As ice cream company we want to create happier moments within the communities where we operate. However, it is not as simple as it may seem. We continually innovate to bring ice creams that excite. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness.

You might have noticed our heart-shaped logo. It’s in every high street around the world, a sign that says ‘here there’s joy!’. And you can find our logo on so many of the world’s favourite ice creams, including Magnum, Cornetto, Solero, Viennetta and Carte d’Or.

Our products are sold in more than 40 countries around the world, under different local names. Unilever’s ice cream brands delivered turnover of €7.9 billion in 2023, or about 13% of the company’s total sales. The business has five of the top 10 selling global ice cream brands including Wall’s, Magnum and Ben & Jerry’s, with exposure in both the in-home and out-of-home segments across a global footprint.

Turkey Ice cream business hits 350m€ in 2023 with 30% USG and 5% UVG. Its 7th biggest ice cream country in the world. Impulse and Multipack categories drive 258m€ turnover; whereas 92m€ comes from In Home and Food Service categories.

Turkey Food Service is the most profitable FS business across markets with 26 M€ turnover and with 55.1% profitability. Turkey Dcommerce Business is the 4th largest market across global with 27M€ where IC with Meal business makes 21% of it, 2nd largest business across global.

JOB PURPOSE

We are looking for an outstanding candidate to make Food Service a growth engine via transforming FS into e2e Onpremise channel through Restaurant Channel focus, cut-through With Meal Communication Strategy and seamless operation in RTM.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Develop annual channel  and brand strategy & plans in full synergy with the mid and long-term planFull Responsibility of P&L Food Service drive volume growth while keeping profitability improvementKeep competitive growth in FOH and with, improve penetration and frequency in Restaurants online and offline.Rigorously lead the communication agenda with meaningful, impactful and disruptive communications for the channelCraft Ice Cream with Meal communication strategy and collaborate with DMC and FS Sales team to lead with meal communication planDriving the right consumer and customer understanding research on time in full through working closely with the CMIDesign innovation roadmap of the brands and drive channel for growth agenda.Orchestrate the cross functional teams and key stakeholders including CBD, CSP, R&D, Procurement, DP, SP, DMC, FinanceCreate and deploy the customer and channel strategyOwn BMI budget and drive the right choices to maximize return on investmentEnsure the development of the direct reports through empowerment and teamwork.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications& Skills

Experience year: +8-12 yearsRelevant experience year as Brand Marketing and Sales ManagerStrong project management skills (concrete evidence of successful & complex projects)Strong understanding and experience on communication development, digital tools & landscapeStrong business acumenDrive for leading transformation agendaSolid environmental radar & competitive understandingDeveloped influencing skills and drive the category agenda on local teams

 

Skills

This role is for you if you want to step up in your career, learn new skill sets and take on a strong frontline challenge with the ability to make a difference.

We are looking for someone with -

Passion for high performance with demonstrable results and personal impactAn entrepreneur and a business savvy, hungry for growth with strong business & finance acumenAgilityHas a good balance between a strong muscle and a strong brain, i.e strategic and choiceful meanwhile a strong execution machine, can strike the right balance between short term results and long-term business building for the future.Strong project management either on innovations launches or deployment.Fluency in Turkish and EnglishHas strong skill set ofMarketing analyticsBrand vision & planningBrand GuardianshipInnovation project managementCreate people-centric compelling proposition & claimsDesign for channelCreation & planning brand engagementCommerce & OperationsPerformance & Optimization

Leadership

You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.Critical SOL (Standards of Leadership) BehaviorsPERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.