ABOUT ICE CREAM: LIFE TASTES BETTER WITH ICE CREAM

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers.

Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB

This role will lead the business for Cornetto brand in China, with an aggressive agenda for growth and profitability. It will be responsible to develop the growth strategy and solutions for Cornetto across China, the long-term Brand Performance Plan.

We need an experienced brand crafter, 6+ years’ experience developing mixes and comms, with prior experience in Foods& Beverage and ideally in China. It would be a plus for the candidate to have experience in Ice Cream.

KEY RESPONSIBILITIES

Marketing planning:
- Lead Cornetto brand activation crafting and development & build tailor growth model for channels/activations/social/media, via deeply understanding external market & consumers
- Adapt Cornetto Asia Master Brand Plan into local market BMP
- Responsible for the brand P&L & help drive consistent growth and profitability of the brand

Lead IMCs & deployment:
- Lead brand campaign/activations, (esp. EC, O2O channel, new retail, CVS), with the full scope of campaign planning, asset production, media strategy, social, content, celebrity, and omni-channel visibility POSM.
- Lead IP collaborations from exploration, concept development, to campaign landing
- Accountable for the post-launch analysis of brand & IMCs performance. Identify solutions and make recommendations to improve brand/IMCs performance if needed
- Manage brand & marketing investment effectively

Performance and Growth Management:
- Constantly auditing the performance to improve metrics on Market Share, Distribution, Promo intensity, API for growth.

-Always-on monitor daily sales performance and sell-in progress; Analyze competitors’ brand & product performance, support to deliver fight back actions if needed

Local China Big Bet:
- 6P Owner of local innovation project and deliver OTIF. If it’s a licensing project, working on the licensing agreement.

-Delivering BIG BET’s; brand experience toolkit, including comms, packs, POS, TSS. Ensuring competitiveness in SC costs for BIG BET and increase efficiency in source/make/move/plan to drive profitable growth.

WHAT YOU’LL NEED TO SUCCEED

REQUIRED

Previous experience in Brand Mix Development is essentialProven track record in crafting Innovations, communications & brand engagement as well as previous experience in beauty is preferrable.Medium and Long term innovation and communications experience – crafting mixes from intuition and insight, requesting resource, developing project teams and networks to deliver new product benefits, claims and demonstrations of proof. Lead interdisciplinary teams across functions: CMI to maximize consumer impact, Supply Chain to expedite capabilities and maximize efficiency, Claims & Legal to develop and support superiority claims, Finance to build profitable business cases, Packaging and Creative agencies.Ability to make things happen at the fast pace of China markets, from early signals, trends to product in market ~6mths.Inspire, energize and develop your reports, other functional reports and project teamsAbility to work as part of virtual teams overcoming the geographical and cultural differences with the key markets of focus. Ability to work independently, no collocated with one managerAppreciation for local culture, ability to spot & leverage on market, social and cultural changes.Demonstrable skills and/or inclination in the following areas:Consumer love – ability to immerse in the lives of our consumers and shoppers, understanding their pain points, needs and desires, what delights them so as to craft most relevant innovations and coms. Analytical Power: ability to transform data and consumer insights into brand growth opportunities & excellent at using data to make informed decisions and recommendations.Entrepreneurial mindset and bias for action – independent, self-starter who is not taking things for granted and challenges the status quo when it gets in the way, applying critical thinking and creativity to problem solving. High change agility and adaptability to respond to changing market dynamics. Excellent interpersonal & Influencing skills: build effective relationships with partners based in different countries; being comfortable working with senior stakeholders and able to influence them.Team leadership – driving psychological safety, creating an environment where everybody can express their ideas and different views are respected. Be a talent magnet and a leader who develops strong well-knit teams. Communication/leadership skills – leading & galvanizing external partners, cross functional & local teams. Eye for beauty: attention to details and consistently delivers high-quality work.Passion for growth and high performance – putting great care and rigor into what we do, being accountable for and taking pride of our work.Fluent in English language, both speaking and writing

DESIRABLE:

6+ years of experience in China marketing rolesExperience in Foods and BeverageExperience in digital and social marketing

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.