UNILEVER IS LOOKING FOR An Ice Cream Global Media Trading and Agency Management Lead
Location: Rotterdam Weena / EU Agnostic / UK
Fulltime
Local conditions apply
For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.
ABOUT ICE CREAM: Life Tastes Better with Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
BUSINESS CONTEXT:
Media investment (Advertising) is a critical growth driver for Ice Cream and a significant expense item on the P&L. Maximising return on this marketing investment and delivering competitive advantage for business growth is therefore a key priority. As the media landscape changes, so does our consumer’s behaviour and this requires us to change the way we invest our media/marketing budgets and analyse both value and performance.
We need to make more informed choices on our media deployment and how we reward our partners, ensuring that the remuneration model is fit for purpose and is rewarding the right behaviours given the current landscape.
We also need to ensure that all our contracts are structured appropriately and have the right KPIs embedded within, whether they are competitive relies on us enhancing our understanding and performance across all areas of media and driving innovation and outputs that deliver a real commercial advantage and maximises ROI.
JOB SUMMARY:
The role will be responsible for managing and leading the commercial conversions with all our major partners (including digital media) within the media eco-system. This will include our agency networks, our media partners and other suppliers in the media/ad-tech space. They will be responsible for leading some of our larger negotiations, this will include the development of the strategy, conducting the negotiation, developing KPIs and agreeing terms. They will also be responsible for ensuring delivery over both the short and long term of the agreed contracts and will be expected to track and monitor performance of all partners.
This person will be an expert in negotiation, will understand how to run and manage complex value programmes and agency deal books. They will be required to have a high level of knowledge around how media deals are structured (both visible and hidden) and should be able to manage relationships with external companies who will assist them in the delivery of terms for Ice Cream.
Given the digital nature of Ice Cream Media budgets, the role will be responsible for leading and developing best in class solutions for all areas of digital trading and performance measurement from both our media partners and agencies. This will be across technology, data, value and performance areas, relating to predominantly to Programmatic and Biddable media planning, trading and buying.
They will need to be able to manage multiple stakeholders inside and outside the business with differing levels of seniority. They need to explain the complex in an easy and simple manner and must be able to relate to, manage and support all members of the team and those in Market.
The manger will also play a crucial role in helping to establish and evolve working practices in media trading (incl. digital), agency management and for trading performance benchmarking and analysis Ice Cream. They will work very closely with the media partners and the media leads in the markets, The role will drive learning and knowledge across the whole of Ice Cream and will offer full support to the media teams, our agencies and marketing.
KEY RESPONSIBILITIES:
Agency Management
Manage media reviews and support media leadership on running reviews, agency selection and the identification of additional business benefits both quantitative and qualitative
Appointment and management of media advisors to manage the global agency relationships
Ensure the Master Services Agreement and key agency terms are always up to date, working with external legal consultant for implementation of the contract.
Ensure compliance with all agency contract terms
Ensure that all terms are fully implemented in market
Dispute resolution on specific items within in the contract ion areas such as pricing, fees, incentives, KPIs, or scope of work
Buying and performance management
Management of media cost and savings delivery in all clusters through active management of agency performance
Resolution of discrepancies in relation to pricing commitments
Review and authorisation of significant adjustments to media delivery that has a direct impact on KPI’s or changes the investment structures within the MSA/LSAs or similar.
Support major acquisitions and disposals and the impact on pricing, savings and performance.
Provide guidance to media teams and markets on pricing, inflation measurement, audit and calculation mechanics etc.
Media Audit Management
Appointment, contracting, and monitoring of [media] Audit Company(s), ensuring timely and accurate delivery of media agency performance
Management of financial audit for verification of agency fee, rebates, inflation
Working with Unilever corporate audit teams and ensuring that all specific issues highlighted in the audit reports are actioned
Support Marketing on the continued development of the productivity programme for BMI Advertising and identify, quantify and validate savings opportunities
Setting up appropriate systems and ensure delivery of savings targets by Identifying, quantifying and validating digital savings opportunities in consultation with marketing, finance and country media teams.
Financial /Reporting/Scorecard:
Identify indirect taxation opportunities with tax team and action
Regularly reporting for Global Marketing, Global Finance etc on delivery, ongoing status and potential changes within the value management.
Ensure the global agency appraisal process is completed on time and in full and action plans agreed and implemented
Compiling, reporting and collection of rebates
Vendor management and deal negotiation
Negotiation of the commercial side of the Media Vendor JBP’s
Tracking and recording value delivery against the deals
Tracking spend levels and informing the markets of opportunities
Monitoring overarching spend and development of new value initiatives
Digital trading excellence and ad tech management
Drive Media ad-tech roadmap across technology, data, planning, and performance tracking and auditing
Deliver best in class technology stack including ad serving, dynamic content delivery, ad verification, DSPs and DMPs and related areas to drive best practice and deliver competitive advantage.
develop methodologies to track and monitor digital competitive advantage
The role will focus on delivering the following key success measures
Effective management of Agency MSA’s
Effective implementation of MSA at BU level via LSA’s
Monitoring of pricing/savings/inflation/deflation targets/KPIs
Effective administration productivity programme in BMI Advertising
OTIF delivery of internal reporting formats
Optimise value creation across all commercial agreements
Improved efficiency and effectiveness of our digital media
Implementing auditing methodologies and deliver insights to effectively track the competitive advantage of both digital media
Implementation of a media ad tech roadmap that significantly enhances how we utilise technology and tools to enhance media performance
WHAT YOU NEED TO SUCCEED:
SKILLS:
Value and effectiveness mind set
Ability to see and develop a full strategic approach
Expert and experienced negotiator across all forms of media
Strong communication, stakeholder management and consultative skills
High Bias For Action
Accountability & Responsibility mindset
Innovative and creative approach to structuring negotiations and outcomes
Analytical
Financially astute
Ability to be a self-starter and take personal ownership
EXPERIENCES & QUALIFICATIONS:
Minimum 8-10 years’ experience in media trading, of which a portion should be in a digital media trading environment.
Must understand how media dealing works and the agency trading books.
Good knowledge of the media consultancy space and media vendors and relationships at a senior level.
Must also understand digital performance and value analysis.
Experienced with all types of data and how to develop and deploy it correctly.
Should also have practical financial and experienced administrative skills
Must be able to build relationships with senior stakeholders, peers and vendors.
A good knowledge of Unilever process and protocols would be desirable but not essential.
WHAT DOES UNILEVER OFFER/WHAT IS IN IT FOR YOU?
Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!
Attractive total remuneration package; excellent company pension, bonus and share scheme.
Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
Plenty of company-paid holidays to further ensure your work-life balance is maintained.
We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
Under the Hybrid Working principles, you will be expected to spend a minimum of 40% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office , you can enjoy our tasty canteen with prepped food and own products.
Informal culture and being the first one trying our new products.
My Fitness Plan (reduction on your Fitness Subscription).
Home work allowance
Company laptop and mobile phone
Green Mobility Policy
EXCITED?
Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Looking forward to meeting you!
Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.
By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.
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