South Burlington, VT, 05403, USA
20 hours ago
Ice Cream US Associate Integrated Marketing Manager
If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us. JOB PURPOSE: As the Associate Integrated Marketing Manager – US , you will have the responsibility of supporting and orchestrating our consumer marketing campaigns and activities in the US and support for Global campaigns . You will be managing and coordinating the development and execution of Integrated Marketing campaigns across our primary consumer touchpoints including advertising, digital content, paid media, events/experiential, and partnerships. You’ll partner with the Innovation, Communications , Digital, Retail , Brand Operations , CMI, Customer Development, and Social Mission to ensure campaigns are integrated across all channels . Moreover, you will occasionally assist the I ntegrated Marketing Manager in the development and execute brand - led activism campaigns. In this role, you will be a critical member of a fan -centric , culture obsessed, and values driven , integrated marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to drive short term sales, social impact, and long-term equity for Ben & Jerry’s . RESPONSIBILITIES: + Support the US Integrated Marketing Manager in developing and executing consumer marketing programs that support the brand strategy and deliver impactful results across Ben & Jerry’s three-part mission.   + Drive the development and cross-functional execution of US Integrated Campaign s including owned, earned & paid media, advertising, digital , experiential, promotions, social mission communications and activism.   + Work with cross functional marketing teams in the development of marketing strategies, campaigns, materials, communications plans, PR and digital media efforts   + Partner with Consumer Marketing Insights and Communications team s to understand our approach to driving brand relevant messaging on campaigns and activations.  + Collaborate with the US Integrated Marketing Manager to develop comprehensive communications briefs and plans, ensuring clarity on business objectives , target audience, key channels, and phases of communication. + Lead and coordinate the development, production, and timely delivery of creative advertising assets and campaigns, managing timelines, budgets, and stakeholder communication + Lead and execute our Vermont sponsorship and community engagement program. + Lead the development and execution of Brand Experiences that drive differentiation and brand love, and cascades into impactful business results.   + Create strong relationships with external marketing agencies, working collaboratively to deliver compelling results.   + Work with the internal creative team and external creative agencies to align on data-driven creative strategies and subsequently translate into digital assets, as well as collateral materials, to support the roll-out and efficacy of marketing programs. + Embed the company’s diversity, equity, and inclusion work throughout all marketing and communications workstreams from a budget, workflow, and input perspective.   + Liais e with Parent Company Legal and External Affairs when necessary. WHAT YOU NEED TO SUCCEED: Bachelor ’s degree in relevant subject or the equivalent combination of education and experience. 3-5 years in marketing role with demonstrated success of managing the development of Integrated campaigns. 3-5 years’ experience planning, managing, and executing marketing communications including advertising. 2 years in digital marketing role with demonstrated success creative marketing asset management. Experience managing agencies and vendors . Demonstrated understanding of and experience in digital and social media platforms and technology. Demonstrated understanding of company mission, goals and objectives . Excellent project management skills and initiative are required . Excellent verbal and written communication skills. Understanding and appreciation for agile working styles to meet evolving needs . Must be flexible in high stress situations and be able to effectively trouble shoot. Experience working in values -led organizations preferred . Must be able to work independently, to accomplish multiple tasks with limited direct supervision. Solid knowledge of computer software systems (Word, Excel, PowerPoint). Solid knowledge of Social Media Platforms ( Meta (including Instagram) , Tik Tok, Twitter, etc.) LEADERSHIP: Critical SOL (Standards of Leadership) Behaviors + PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others. + PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results. + TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. + BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change. Pay: The pay range for this position is $86,080K - $129,120 . Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. What We Can Offer You Meet the Women of Customer Development (https://youtu.be/3t6xcGl1lrI) | Culture for Growth (https://www.unilever.com/about/who-we-are/our-vision/) | Top Notch Employee Health & Well Being Benefits (https://drive.google.com/file/d/0BzuVqApc7i-tR2YxazMxNkpPZVU/view) | Every Voice Matters (https://www.unilever.com/sustainable-living/the-sustainable-living-plan/enhancing-livelihoods/opportunities-for-women/upholding-diversity/) | Global Reach (https://www.unilever.com/brands/) | Life at Unilever (https://www.linkedin.com/company-beta/1248/life/) | Careers with Purpose (https://www.unilever.com/sustainable-living/transformational-change/) | World Class Career Development Programs (https://www.unilever.com/careers/graduates/uflp/) | Check Out Our Space (https://www.themuse.com/companies/unilever/office) | Focus On Sustainability (https://www.unilever.com/sustainable-living/transformational-change/)     ------------------------------------ Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment. Job Category: Marketing Job Category: Márketing Job Category: Commercialisation Job Type: Brand Digital Specialist Industry: Unilever_Experienced_Professionals
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