**_Quem somos nós?_** A Pearson, maior empresa de aprendizagem do mundo busca uma equipe #GenteBoa para tornar a nossa missão e valores possíveis. Estamos sempre reavaliando a forma como aprendemos, seja uma criança em nosso próprio ambiente ou uma comunidade de ensino ao redor do mundo. Somos pessoas ousadas, pensadoras e inovadoras. É o que nos motiva para explorar novas fronteiras em um ambiente que nos apoia como somos e nos inspira a sermos sempre melhores. Ao pressionar os limites da tecnologia - e uns aos outros para superar esses limites - criamos sementes de aprendizagem que se tornam o catalisadoras das inovações do mundo, sejam essas pessoais ou globais, grandes e pequenas. **_Quem Procuramos:_** The Inbound Marketing Analyst will play a pivotal role in driving lead generation, nurturing prospects, and enhancing brand visibility for a leading B2B digital solutions and educational content company. Serving the Latin America region, this role involves developing and executing inbound marketing strategies tailored to the needs of educational institutions. **_Seu dia a dia como #GenteBoa:_** + Content Strategies: Develop content strategies to achieve the goals of the 2025 strategy. + Conversion Campaign Design: Manage campaigns across various conversion funnels, including all necessary elements such as landing pages, forms, CTAs, emails, and more. + Collaboration with Cross-Functional Teams: Work closely with the Social Media, Paid Media, Sales Enablement, and Content teams to assess the performance of organic initiatives. + Buyer Persona Development: Design and conduct surveys to update digital buyer personas, complemented by market research for validation. + Performance Analysis: Analyze actions and generate reports for coordination and marketing teams. + Performance Tracking: Oversee the execution of regional strategies by analyzing key metrics and managing the budget effectively. + Digital tools: Utilize digital tools to automate processes and content management. **Para dar match com essa vaga, é importante que você tenha:** + Fit with Pearson culture. + Bachelor's degree in Marketing, Communication and Media, Journalism, Business Administration, or related fields. + Professional experience in developing B2B digital marketing strategies for multinational companies. + Strong knowledge in developing 360º digital marketing strategies. + Experience working with multicultural and multidisciplinary teams. + Familiarity with CRMs, such as Salesforce and HubSpot. + Marketing certifications: HubSpot, Google Analytics, SEMrush. + Focus on results, strategic vision, dynamism, and proactivity. + Exceptional communication, influencing, negotiation, and presentation skills. + Excellent communication skills in both English (written and spoken). + Advanced level of Spanish. + Availability for travel. **_Vantagens em ser #GenteBoa_** + Home Office + Auxilio Home Office + Assistência médica + Assistência Odontológica + Assistência ao bem-estar dos colaboradores + Seguro de Vida + Vale refeição + Convênio farmácia + Desconto em nossas franquias de idiomas + Desconto em livros de ensino de idiomas + Pearson University + Auxílio Creche + Birthday off + AIP (Annual Incentive Plan). + Licença maternidade e licença paternidade estendidas - Para as mamães 6 meses e para os papais 1 mês. **_Se você se encaixa no perfil e tem nossos valores, venha logo ser #GenteBoa!!_** **Who we are:** At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson. Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities. If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com. Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. **Job:** MARKETING **Organization:** Higher Education **Schedule:** FULL\_TIME **Workplace Type:** **Req ID:** 18161