Lonestar Forklift is an established and customer-focused material handling equipment dealership with 25 years of proven success and continuous growth across Texas. Lonestar offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our loyal customers, providing comprehensive solutions for unique business needs.

Lonestar is now an integral entity within the Venturis group of companies, an integrated and expanding network of businesses, including over 60+ branches and 1400+ employees across North America. Venturis strategically invests in visionary and values-driven organizations, with expertise in the material handling equipment industry.

In addition to our expanding dealership network, our portfolio includes complementary companies providing financing, freight and logistics, parts manufacturing, industrial parts supply, component rebuilding, training solutions, and marketing.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work.  

The Opportunity

Lonestar Forklift is looking for an Industrial Sales and Rentals Representative to join our team in El Paso, Texas. In this role, you will be responsible for building a customer base in your assigned territory.

Essential Duties & Responsibilities 

As the Industrial Sales and Rentals Representative for Lonestar, your key responsibilities will include:  

Lead the sales and rental strategy in your assigned territory, including managing target customer accounts, prospecting, sales lead follow-ups, and maintaining strong relationships with existing customers Retain and grow business relationships with top accounts by proactively identifying opportunities and presenting innovative solutions Turn leads into sales, and negotiate prices to make deals Identify and build relationships with decision makers within existing accounts, creating an ongoing relationship strategy Review and provide input on target customer opportunities while ensuring alignment with the overall account strategy Forecast, deliver, and adjust accounts to ensure success against contract terms Coordinate with product experts to identify and capitalize on expansion and cross-selling opportunities within existing accounts Follow up with customers on orders, quotes, and service requested; undertake activities to guarantee the sale, such as sourcing competitor information and analyzing competitor product offerings, application, and pricing to overcome client objections

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies:  

1-2 years of previous direct sales experience preferred Post-secondary education in Sales, Business Management, or a related discipline is considered an asset Strong interpersonal skills and excellent communication skills Confident and resilient, with a willingness to continuously learn and grow Working knowledge of Microsoft Office Suite, including Outlook and Excel Previous experience working with a CRM system is considered an asset Maintaining a valid driver’s license is required English language proficiency required; Spanish language proficiency an asset

Benefits & Perks

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:  

Comprehensive medical, vision, and dental benefits for you and your dependents Life Insurance, Short Term Disability, and Long Term Disability – 100% employer paid Employee assistance programs 401K matching Ongoing professional development opportunities Company phone and laptop

The base pay range for this role is: $40,000, plus initial bridge salary and uncapped commission.

This is an onsite role based in El Paso, Texas.

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law. 

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