Job Summary
• This role is responsible for leading end-to-end market research and competitive intelligence projects, influencing research agendas, and translating industry trends into actionable insights and forecast.

The individual will become an industry expert, expected to provide insights about the industry trends, TAM, and be able to predict and project the future of the industry including doing TAM projections and presenting them to senior executives.

Additionally, the role ensures research activities comply with ethical and legal guidelines, contributes to complex projects, and provides mentoring and guidance to lower-level employees.

Responsibilities
• Leads end-to-end market research and competitive intelligence projects and influences syndicated and primary market and customer research agendas.
• Determines key industry issues and conducts analysis on topics and issues, translates industry trends and challenges into opportunities and threats, and communicates findings.
• Develops actionable marketing and industry trend recommendations and insights to support strategic planning.
• Leads provision of market intelligence such as market sizing analysis and industry trends for products, services, and solutions to support marketing planning and development.
•  Oversees development and maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
• Participates in discussions with internal stakeholders on business problems and designs research projects to provide solutions.
• Ensures that all research activities adhere to ethical and legal guidelines, particularly concerning data privacy and protection.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, Finance, Economy or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in analytics, marketing, project management, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Intelligence
• Business Strategies
• Competitive Intelligence
• Customer Insights
• Dashboard
• Data Analysis
• Data Visualization
• Economics
• Market Intelligence
• Market Research
• Marketing
• New Product Development
• Statistics

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency

Desirable:

• Power BI

• Python (Programming Language)

• R (Programming Language)

• SQL (Programming Language)

• Tableau (Business Intelligence Software)

• Thought Leadership

• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.