The Industry Marketing Manager will be focused on managing and executing all marketing activities within assigned industry. Responsibilities include the creation and management of integrated marketing campaigns, events management, communications, website content and collateral development, advertising, demand generation and social media campaigns to promote industry expertise, brand awareness and support lead generation efforts. This is a hands-on, cross-functional role working with industry principals, business development, sales and internal marketing teams to meet strategic marketing goals.

Responsibilities:

Works collaboratively with content team and industry principal to define and create compelling content, including thought leadership, blogs, videos, brochures, infographics and customer case studies. Maintains industry events calendar, supports events with booth design and messaging, develops content and creates presentations; works with vendors for quoting and printing. Manages campaign calendar, creates persuasive and relevant email content, generates distribution lists and promotional materials; implements CTA, landing page content; monitors campaigns and results. Performs trade show and event market research to qualify and justify attendance; manages show logistics and booth requirements; coordinates exhibits and signage. Attends events as warranted. Manages and supports webinars. Manages online advertising and PPC campaigns. Research media and trade publication opportunities, reviews advertising and editorial calendars for placement. Manages website related to industry and ensures content remains current; contributes to Vistex blog and ensures alignment with SEO best practices. Research industry direction, stays current on industry topics and trends, conducts competitor research, and has a sense of awareness of what the competition is doing. Support sales to penetrate target accounts. Produces social media content and postings, drives content through social media platforms. Plan, prepare and update industry marketing budget; monitor spend ensuring alignment with marketing and company goals; makes recommendations for improvement. Understand and learn market uniqueness and develop market understanding Ensures brand alignment and messaging is consistent with global marketing strategy and initiatives. Takes the initiative to be hands-on to ensure goals and deadlines are met.

The compensation for this position is $80k to $85k annually.  Base pay will vary depending on factors, including but not limited to a candidate’s location, job-related knowledge, skills and work experience. The compensation package may also include incentive compensation opportunities in the form of a  discretionary annual bonus.  Vistex provides highly competitive benefits, including a comprehensive healthcare plan, 401(k), and paid time off, including paid volunteerism days!

About us: Vistex solutions help businesses take control of their mission-critical processes. With a multitude of programs covering pricing, trade, royalties and incentives, it can be complicated to see where all the money is flowing, let alone how much difference it makes to the topline and the bottomline. With Vistex, business stakeholders can see the numbers, see what really works, and see what to do next – so they can make sure every dollar spent or earned is really driving growth, and not just additional costs. The world’s leading enterprises across a spectrum of industries rely on Vistex every day to propel their businesses.