Information Solutions Marketing Manager
Consolidated Electrical Distributors
Summary
Job title: Information Solutions Marketing Manager
Job ID: 202498980008
Department: Software VAR
Location: TX-
Description
Summary:
The Information Solutions Marketing manager at CED Industrial Solutions Network (ISN) will spearhead all marketing efforts for the FactoryXT business unit.
This individual will deeply understand their target audience’s everyday challenges and can succinctly explain how our offering helps solve customer problems. This role closely collaborates with business leadership, internal marketing peers, vendor partners, and sales reps to shape effective marketing content.
Reports to: Managing Director
Minimum Qualifications:
+ Strong written and verbal communication skills
+ Experience in the areas of marketing and development
+ Demonstrable understanding of industrial manufacturing business market space
Preferred Qualifications:
+ Bachelor’s degree in business, marketing or related field
+ 5-10 years of experience in a related field
ADDITIONAL COMPETENCIES:
+ Work independently with minimal supervision
+ Preferably experience leading or managing omnichannel marketing strategy and execution
+ Grasp of software engineering, computer science, or a related field
+ Firm grasp of ways to develop strategic marketing campaigns
Working Conditions:
Ideal location would be Los Angeles, Dallas, Denver, Louisville, Kansas City, Omaha or Portland/Vancouver WA
Work can be office based or remote
Up to 25% travel may be required for training and events
This position operates in a professional office environment and may require extended periods of sitting.
Supervisory Responsibilities: No
Essential Job Functions:
+ Lead marketing content development
+ Outline marketing deployment timelines
+ Educate other departments on current messaging.
+ Manage team marketing campaigns
+ Craft the information solution business product storytelling vision and voice
OBJECTIVES:
+ Refine the customer value proposition and work with business leadership to build customer awareness and engagement through effective campaigns and promotions and events.
+ Assist the Managing Director with branding of the customer offering
+ Assist in the development of the sales strategy and customer buying journeys.
+ Lead the prospecting and nurturing of leads and sales targets.
+ Understand and contribute to the team sales process. Ensure the sales process is documented and lead the prospecting efforts alongside sales leadership.
+ Develop CED ISN Information Solutions marketing content.
+ Shape marketing campaigns that target prospective customers
+ Align all marketing copy with CED ISN brand ideals
+ Build relationships with external vendors and key stakeholders
+ Set marketing budgets and track spend, always with an eye for ROI
+ Convert prospects into paying customers through consistent communications and lead nurturing efforts
CED is an Equal Opportunity Employer - Disability | Veteran
Compensation Range:
The compensation range for this position is $ to $
Other Compensation:
The following additional compensation may be applicable for this position:
+ Bonus
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