As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company.  The IDS will be the market’s subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar Digital Local Agency Services suite of digital products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.

Responsibilities

Digital marketing services sales lead and subject matter expert in your marketDevelop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targetsEstablish, maintain and grow meaningful client relationshipsGenerate new digital marketing services business and grow business from existing clientsBe an effective educator and ambassador both internally and externally on the benefits of digital marketing for clientsMeaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).  Assist with training sales team on digital marketing servicesConduct educational forums and/or seminars for clientsBe an effective partner with the market's sales team in generating synergy revenueEffective closerConsistently communicate with clientsEffective in "four-legged" call situations

Requirements:

Education:  BA or BS in Business, Marketing, Advertising or Communications preferred

Experience:

3+ years of digital marketing or media sales preferredSignificant knowledge of the local digital marketing services product offering and it's effective use for clientsMotivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environmentEffective communication and client presentation skillsAbility to interact with high-level decision makersAbility to execute in an organization through collaboration and consultative processExcellent follow-up, strong organizational skills and attention to detailProven ability to meet and exceed sales goalsUp to date on latest trends in digital marketing service industryResourceful, self-motivated  and a skillful multi-taskerAbility to manage account receivables for your book of businessProficiency in Excel, PowerPoint and ability to become proficient on in-house sales systems

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

 

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