WPHL-TV is hiring an Integrated Digital Specialist!

As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company.  The IDS will be the market’s subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar Digital Local Agency Services suite of digital products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.

Responsibilities:

Develop and execute go-to-market digital sales strategies and tactics that result in exceeding personal and company revenue targetsEstablish, maintain and grow meaningful client relationshipsProspect and generate new digital businessBe an effective partner working with the sales team to help build and present proposals on sales calls, generating digital revenue for existing or new accountsMeaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing servicesShowcase proof of performance reporting back to clients to retain and grow digital accountsTrack and optimize campaigns based on clients KPIsHelp to place digital orders and pull reporting, as needed

Requirements & Skills:

BA or BS in Business Marketing, Advertising or Communications preferred3+ years of digital marketing or digital media sales preferredSignificant knowledge of digital advertising products and effective use for meeting client’s business needs. Products include Display, Preroll, CTV/OTT, email, social and SEM/SEO.Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environmentEffective communication and client presentation skills with the ability to interact with high-level decision makersAbility to execute in an organization through collaboration and a consultative processExcellent follow-up, strong organizational skills and attention to detailProven ability to meet and exceed sales goalsMicrosoft Suite requiredMeta Ads Manager, GA4, GTM and GAM preferred

NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.