3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: 1. Digital marketing strategy - Developed and executed a comprehensive digital marketing strategy, resulting in improved demand generation and increased sales conversion - Implemented data-driven improvements to existing programs and created new initiatives for various business models 2. E2E marketing campaign deployment - Orchestrated end-to-end marketing campaign deployment and established marketing automation flows for campaign success - Collaborated with internal teams and third-party vendors to optimize digital user experiences, contributing to content management and media buying - System integration, including Baidu paid search, LinkedIn feeds, Toutiao, Tencent ads, Webinars, WeChat, SCRM, ABM marketing, etc. 3. Data analytics - Conducted digital analytics, tracking and reporting relevant KPIs, and used tools such as Power BI, Salesforce, Adobe Analytics, and Eloqua 4. Communication, Branding and BG events - In charge of communication tools and lead major communication within BG - Contact window to collaborate cooperate branding team to facilitate branding activity execution in BG - Lead major BG events , such as townhall, EMV, annual dinner, CIIE (BG contact window) etc. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please access the linked document by clicking here (http://multimedia.3m.com/mws/media/1274940O/3m-jobs-country-data-privacy-statements-external.pdf) , select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.