Job Summary:

Location: East Coast Preferred

Division: Ticketmaster North America

Line Manager: Senior Director Brand & Integrated Marketing

Contract Terms: Regular/Permanent

THE TEAM 

Ticketmaster, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales. 

THE JOB 

Ticketmaster is looking for a strategic, results-oriented Integrated Marketing Manager to join our Brand & Integrated Marketing team. In this role, you’ll support the development of integrated marketing campaigns across our key lines of business in North America (Sports, Music, Arts and more). You will leverage your marketing experience to help design full-funnel marketing campaigns to generate growth and support with fan journey optimizations. You will play a key role in shaping the brand narrative for Ticketmaster and ensure impactful fan-facing communication with a consistent tone of voice for the brand.

You are excited about the chance to be part of a growing and evolving organization and have strong experience in integrated & performance marketing. You’re a natural collaborator, and enjoy working with a variety of teams, to gather information and work towards common goals. Additionally, you excel at distilling key insights from data and communicating the story succinctly. Stakeholder management is a strength, and you’re great at having a balanced, while still pragmatic approach that will challenge the status quo.

As a marketing manager, you’ll have the opportunity to build marketing strategies and campaigns based on category insights, channel performance, and analytics. You will be working with our commercial strategy and business teams on defining projects with specific KPIs, building campaigns, tracking our progress to those and reporting out on results.

WHAT YOU WILL BE DOING 

Be highly focused on campaign planning and organization (including tools, documents, developing processes), building measurement plans and reporting

Support the development of strategic and integrated category marketing plans using owned, paid and earned media channels that drive revenue growth and new customer acquisition

Leverage performance insights to inform strategies for future campaigns 

Collaborate with partners to distill and develop research and insights work to inform marketing strategy and communication

Work cross-functionally to help connect the dots across Commercial Strategy, Business Teams,  Paid Media, Owned channels,  Partnership Marketing and Creative teams 

Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization

Provide competitive and industry insights to inform planning

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS) 

5+ years of experience in integrated marketing and / or performance marketing

Bachelor’s degree in Marketing or a related field

Comfort with analyzing large data sets, interpreting primary and secondary consumer research; and distilling data insights to make strategic recommendations

Strong technical skills and competence in Google Drive, Microsoft Products with the ability to build new tools for managing work effectively

Understanding and experience with creation of integrated campaigns across all marketing channels 

Knowledge of and passion for sports, music and the arts, marketing trends, tech and digital/social media - sports experience is a strongly preferred skill set

The ability to effectively communicate with all employee levels 

YOU (BEHAVIORAL SKILLS) 

 The ideal candidate is a high-energy, strategic, and motivated individual, possessing a strong sense of urgency with a track record of success.        

Ability to work effectively as part of a team

Excellent communications skills; capability to be succinct at the highest level

Good time management skills with an ability to plan and prioritize competing work demands

Can assess priorities and be flexible to shift efforts as needed

A highly motivated individual who takes pride in delivering work to the highest standard of excellence

Ability to take the lead on any project and the resourcefulness to find the answers you need to get the job done

Knack for building rapport and maintaining ongoing relationships with a wide variety of people inside and outside your sphere of influence

Capacity for seeing and implementing new and innovative approaches to the traditional way of handling or thinking about a problem     

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.