Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

Integrated Retail Marketing Specialist II

Converse Western Europe is looking for an Integrated Retail Marketing Specialist II to join the Integrated Retail Marketplace team in London (UK).

At Converse, we serve creators. The mavericks the dreamers, the artists and athletes that are defying conformity.  Our job is to challenge conventions and fuel, support, provoke and enable an unstoppable movement of creators to help them bring their dreams to life.
We want to be a champion at allowing people to be their most authentic selves.

As the Integrated Retail Marketing Specialist II, you will engage at the intersection of the Converse brand and our commercial business, working with some of our most important and potential accounts. You will bring to life our most important stories through elevated and innovative experiences for UK creators & consumers across the integrated marketplace. 

This role will work cross-functionally with key stakeholders in the territory and in Western Europe, on top of being directly account-facing. You will be an integral part of the Integrated Retail Brand team, highly visible to the Integrated Retail Marketing Director, with the ultimate objective of serving and driving sustainable demand across all segments of the Converse marketplace construct.


WHAT'S TRULY EXCITING ABOUT THIS OPPORTUNITY?

In this role you will be able to lead and execute some of the most exciting projects for the UK marketplace across all segments of the marketplace (from Inspire to Extend) in Sport and Fashion. You  will be building end-to-end journeys - from planning to execution - for product and seasonal stories, as well as for amazing Converse partners & talent. 

 

The job is based in London (UK) & will report into the Sr. Supervisor Integrated Retail  Marketing WE also based in London (UK).

KEY RESPONSIBILITIES: 
 

Be the voice of the brand at Partner retail in the UK, connecting with the Sr. Supervisor Integrated retail marketing WE, to design, develop and execute Converse UK strategic plan in the short and mid-term, playing a strong role at every phase of the gameplan, identifying territory needs and opportunities and ensuring that Brand objectives are aligned with commercial objectives.
 Execute campaign with excellence, acting as the ultimate guardian of the Brand and ensuring that Brand guidelines are implemented in any account activity. Build relationships with third party agency partners, ensuring Converse works with the best in class, most creative and disruptive partners.

Execute elevated product and brand journeys across channels, aligned with the overall Converse Western Europe strategy and Concept Map, and tailored to address creators’ needs and insights.
 Learn the business and be able to optimize the consumer's omnichannel experience, focusing on Key Trade zones first and digital channels to ultimately drive conversion and sell-through.
 Collaborate with the rest of the Brand Team (Brand Marketing, Brand Creative, Digital Marketing, Influencer Marketing, Comms) and be champion of consistency across and omnichannel executions.
 Ensure the success of campaigns by tracking a clear set of KPIs upfront and by optimizing plans during & after campaign periods.
 Develop and maintain solid relationships with wholesales accounts, based on reliability and mutual trust, fostering a one-team way of working and a win-win mindset. 

Support budget management, ensuring plans are executed within estimates, invoices are received and paid on time and within Nike's stewardship policy, and that updated budget is shared regularly with the Retail Brand Ops coordinator.
 

WHO ARE WE LOOKING FOR: 
 

Demonstrated success in managing retail campaigns across digital and wholesales platforms.
 Experience in executing end-to-end marketing campaigns, from initial concept to final analysis.
 Track record of project managing marketing initiatives from conception to completion. Include examples of coordinating with diverse teams and external partners.
 Evidence of staying current with youth culture and trends.
 Showcase campaigns or initiatives that successfully engaged younger demographics.
 Experience in leading relationships with agencies and external suppliers.

Application closing date: 6th January 2025.

Local candidates only please - relocation is not offered for this position.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.