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Context on the Caramel acquisition:
Vehicles are uniquely suited to eBay’s platform, and in the early 2000’s vehicles especially were a major growth driver for eBay. eBay formed the “eBay Motors” sub-brand and business team during this period. The magnitude of vehicles Gross Merchandise Volume (GMV) on eBay became so big that it was making it hard for management to clearly communicate to investors what else was going on in the business. All those vehicle transactions were also attracting vertically-tailored competitors. And these two factors together – the scale of vehicles GMV and the threat from competitors – led eBay to carve vehicles GMV apart from the rest of the business reporting in 2007 and stop reporting it altogether in 2013. With this pull-back in focus, the vehicle's portion of eBay Motors came under pressure.
Through the next decade, eBay overall and eBay Motors specifically went through many changes. By 2020, competitors in many of eBay’s “enthusiast” categories were chipping away at eBay’s historically dominant position by creating vertically tailored customer experiences. In response, eBay developed a “focused category” strategy to optimize the selling and buying experience in select “focus categories”, starting with high-end watches, handbags, and collectible sneakers, plus trading cards, and soon automotive parts. In the subsequent 5 years, eBay saw phenomenal growth off the investments in these focus category experiences and other platform wide investments in payments, advertising, and the overall customer experience. The market for online vehicles sales also saw growth, as enthusiast-tailored marketplaces followed a similar competitive playbook to threaten eBay’s historical dominance in the core enthusiast portion of the vehicle's market. This period also saw state DMVs and other automotive services providers such as financing, insurance, and transportation, become more online enabled. Software businesses emerged to take advantage of this changing landscape to address key customer needs of Trust and Convenience. In early 2024, eBay Motors started a partnership with Caramel, a software business that created a safe and easy checkout experience for used car transactions, helping customers navigate the complicated sale or buying process and offering buyers access to financing, transportation services, insurance, and safe and easy payment options. In late 2024, after seeing success integrating Caramel to serve its enthusiast vehicles customers, eBay began further investing in transforming the Vehicles portion of eBay Motors, consistent with the focused category investments it has made in other areas. In January of 2025, eBay announced that it entered an agreement to acquire Caramel, an acquisition that is likely to close in Q1.
The role
Today, eBay Motors operates as a global portfolio of automotive and adjacent businesses, including eBay’s global Parts and Accessories (P&A) category, eBay’s Business & Industrial (B&I) category, a subsidiary called WHI Solutions that facilitates wholesale automotive parts transactions, and the US Vehicles category. eBay manages these businesses through its eBay Motors team, with professionals across a range of functions, including business and product & technology!
eBay is seeking an experienced business leader to join the eBay Motors team and lead the integration of the Caramel business. The role has 3 main responsibilities:
Provide operational leadership over the M&A Caramel integration: This integration is sophisticated, entailing multiple phases and teams, across key business functions, product & technology capabilities, marketing, sales, customer services, and other key integration points. The Integration Director will be responsible for leading and coordinating the integration against these different functional areas and phases. Deliver for the eBay Motors Vehicles customer: The integration must prioritize the customer experience on the Caramel and eBay Motors platform, attracting more sellers and buyers to transact on eBay using the Caramel checkout experience. The Integration Director must also ensure delivery against key financial objectives for both eBay and the standalone Caramel business. Contribute as a member of the eBay Motors extended leadership team: This is a senior role entailing significant exposure to eBay executives, cross-functional leaders, and operating staff. You are encouraged to serve as a servant leader and role model for the team, and exhibit leadership in line with eBay’s culture and values. It is also anticipated that this individual will have the opportunity to directly manage the work of others, starting with an integration program manager role.
The role will report directly to the General Manager of the eBay Motors Vehicles platform, alongside the co-founders / co-CEOs of Caramel. This individual will partner closely with the Caramel leadership team, the eBay Motors leadership team, and with other key cross functional partners to integrate and scale the Caramel and eBay Motors vehicles platforms over a multi-year period. Over time, it is anticipated that this role will evolve to encompass more operational responsibilities, evolving into a business leadership role within the eBay Motors team.
Leading the Caramel integration into eBay Motors will require a blend of strengths.
12+ years of related professional experience.Executive-level communication skills across a range of mediums (in-person, zoom, email/slack, PowerPoint) and strong quantitative skills are required. MBA or equivalent experience preferred but not required.Experience working with senior executives inspiring change in medium-large eCommerce company required. Experience at a top-tier management consulting firm preferred.Direct experience in M&A integration is a plus.Proven operational strength with a track record of getting results at scale. Candidate must be driven, growth-oriented, and take a customer-centric ownership approach to drive performance against agreed KPIs. Comfort using data to make decisions with imperfect information where there is ambiguity and a need to meet deliverables and drive initiatives to completion within specified timelines. Experience influencing others in a sophisticated cross-functional team environmentPrior experience successfully leading and encouraging diverse teams. Personal passion for eBay & eBay Motors. Passion for the enthusiast vehicles space is not required, however you must be willing and able to quickly learn about and embrace the vehicles enthusiast community. You must have a strong desire to meet customers and help eBay win!This role is geographically located at the eBay headquarters in San Jose. You must be willing to work from eBay’s San Jose campus a minimum of 3 days per week, along with occasional travel.The pay range for this position at commencement of employment in California, Washington, or New York is expected in the range below.
$165,200 - $261,800Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
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