The Marketing Intern will assist in the development of strategies, programs and tools to support the promotion of current products and the launch of new products to the market. This role acts as key support to the Upstream and Downstream Product Managers in close collaboration with the Marketing Communications and Digital/Analytics Teams, as well as outside vendors. Typical tasks include, but are not limited to:
Developing SWOT analysis and strategies to drive product demand
Developing positioning and messaging for existing or new products
Developing sales tools such as brochures, advertisements and power-point training presentations
Assisting with the implementation of product launch planning, ensuring excellent coordination and field communication
Utilizing financial models to assess internal and external marketing opportunities