Job Title 

International Market Manager - Americas

Job Description

About Kaplan International Pathways

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options, from university preparation programs in the UK, Australia, USA, and Japan through to full degree programs in Singapore, Hong Kong, and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching, and a focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries onto our programs. As a commercially successful business that has experienced strong growth in recent years, there are excellent opportunities for long-term career progression. 

About the role

The International Market Manager will be dynamic, energetic, and target-driven to support student recruitment activities for our US & Canadian partners based in Colombia. Reporting directly to Head US Student Recruitment, they will have a good understanding of international recruitment within the education sector and will be able to demonstrate an awareness of at least one major market, preferably in North America. The International Market Manager will have excellent organisational skills and will be a self-starter with experience of working internationally.

Your key responsibilities will involve

Taking part in exhibitions and student recruitment events; and organizing materials and logistics as required

Assessing events for ROI to decide on best use of resources

Managing agent relationships, with an emphasis on training and support to ensure high loyalty and best performance

Gaining competitive advantage through service and support to agents

Being the main point of contact for agents and responding to their enquiries in an efficient and effective manner always within internal SLA’s.

Establish partnerships and maintain strong connections with schools, colleges, universities, and other stakeholders to enhance recruitment efforts.

Counselling students (face-to-face, over phone/Zoom, etc)

Identifying opportunities and delivering effective marketing solutions

Maintaining excellent relations with both internal and external stakeholders

Monitoring competitor developments and market trends

Providing promotional and logistical support to Kaplan International Pathways overseas staff and university partners as required for incoming visits

Other duties as assigned by the line manager

Candidate profile

The successful candidate will be results-oriented, holding established strong relations with both internal and external stakeholders in Colombia and neighbouring countries. A customer-focused approach is key, as is the ability to provide excellent advice and guidance to prospective students and agents. Flexible in approach to working is essential, as there will be a need to work weekends and evenings when required for student recruitment events and activities.

The ideal candidate will have

Background in international education sales or marketing within Colombia and Latin America

Understanding of agent and school networks in Colombia.

University education

Fluency in English and Spanish

The ability to communicate well (both written and spoken) with range of audiences.

Goal-driven and results-oriented approach.

A positive outlook with a creative approach to problem solving

Strong organisational and planning skills

The ability to work under pressure and on deadlines to meet challenging targets.

Experience travelling and willingness to travel independently throughout Colombia and neighbouring countries.

Flexibility with working hours, including working over weekends when required.

To be IT literate (Word, Excel, PowerPoint)

Experience of customer relationship management software (particularly Salesforce)

An appreciation of different cultures and working styles.

Desirable skills are

A proven track record of delivering successful international student recruitment campaigns, preferably with a U.S. education.

Knowledge of the education systems in North America and current educational trends.

An understanding of visa regulations and market trends in international higher education

Physical Requirements

Sitting

Standing

Walking

Climbing

Lifting up to 50+ pounds

Pulling

Pushing

Carrying

Grasping

Reaching

Bending

Visual Acuity: Color Determination

Speaking

Listening

Location

Bogotá, COL

Employee Type

Employee

Job Functional Area 

Operations

Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.