- Educate all stakeholders (internal, trade, consumers,...) to the brand(s) in the assigned perimeter
- Activate the brand(s) according to global guidelines and local brand plans, through promotional events (tastings, trade and consumer animations,...)
- Advocate the brand and contribute to its influencer marketing (managing PR, key influencers and on-going trade relationships)
- Sustain the brand's digital marketing strategy: feed its Social Media channels with content, amplify all activities by leveraging key influencers, contribute to building CRM database
- Provide support to the local brand management team
- Report on the brand activities, key trends and competition in the market

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