USA
9 days ago
Jr Brand Specialist
*Job Location:* Providencia, Jalisco * Position Title:* Brand Coordinator * Reports to Title:* Sr ABM Gifting * Dept / Function:* Marketing * Summary: * A brand coordinator supports brand strategy implementation, ensuring executional excellence in marketing plans. * Key Responsabilities for this role:* -Lead projects for new product development & portfolio optimization while coordinating with multi-functional teams (Finance, Sales, TMKT & Supply) -Analyze & report market KPIs, sharing valuable insights on brand performance and competitive set, being able to translate into actionable marketing plans. -Monitor brand monthly sales vs plan, zooming into channels, clients and portfolio. -Own and actively manage brand budget. * Education:* -Bachelor’s degree in marketing, Business Administration, International Business, Industrial Engineering or similar fields -Advanced English required * Experience:* -2-3 years of experience in Marketing. -The ideal candidate will have general-market analysis experience, will need a strong numerical understanding & have great verbal communication skills. - Brand building & development - Development of projects with operational and commercial teams, aligned with brand strategies. -Monitor and analyze the brand's monthly sales. - Measure and report brand performance to provide insights on competitors, pricing strategies, market trends, innovations, etc. That lead to the identification of market opportunities. - Working with the finance team to ensure the profitability of the P&L and define financial and commercial strategies. - Working with agencies/partners to develop communication campaigns, new graphic packaging, marketing materials, or others that help enhance the brand. - Support the preparation of brand plans and long-term brand strategies. -Microsoft Office (Excel, Power Point) -Database management -Nielsen IQ, Iscam, Power Bi. #LI-AA1 #LI-Onsite
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