**Company description** We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available. We're subject matter experts in three key areas: Strategy & Insights + Strategic visioning and planning + Positioning, branding and messaging strategy + Acquisition, retention and loyalty strategy + Copy testing, benchmarking and brand tracking + Customer journeys and experience mapping Creativity & Content + Insight-based creative briefs + Full, multi-channel campaign development + Integrated content development + CRM and targeted communications + Social media and community activation and management Data Intelligence + Customer, competitive and market insights + Primary, secondary, quantitative, qualitative and ethnographic research + Database segmentation and cluster analysis + Digital technology and marketing strategy + Online customer experience / mapping and information architecture **Overview** The **Junior CRM Data Analyst** is an active member of the Publicis Data & Insights Team. The Junior CRM Data Analyst will be responsible for aggregating, analyzing and providing insights that help monitor, optimize and deliver data driven recommendations to our clients on a regular (weekly, monthly, and quarterly) and ad-hoc basis. This candidate must strive to ensure that the data used in the analytics process is accurate and robust. Candidates must also think strategically to identify issues that need to be optimized or resolved. The Analyst will always work proactively to prioritize resources to deliver on the tasks. In addition, it is important for the CRM Analyst to have attention to detail and to validate data that is questionable for accuracy and to help address “the why” to support any recommendations to clients, in collaboration with the CRM Analytics Manager and Director. **Responsibilities** **As Junior CRM Analyst, you will:** + Contribute to analytics projects of varying sizes and complexity, including report automation, data visualization, tool implementation requirements gathering and documentation, split testing, and ad hoc analysis. + Create and/or maintain dashboards within data visualization tools such as Data Studio, Tableau, Amplitude. + Contribute and complete to regular reporting, scorecards, and dashboards (weekly, monthly, quarterly and ad-hoc requests) based on the needs of the client. + Support industry leading insights and recommendation on email, SMS, and Push campaigns. + Assist with efforts to optimize the client’s business by providing strategic **Qualifications** **You are an ideal candidate for this role if you:** + Think strategically in everything you do. + You have attention to the detail in your analysis and will question numbers from the data source and take initiative to validate through internal resources. + Are intrinsically driven and celebrate every success. + Enjoy a variety of work. + Are a logical thinker with creative problem-solving skills. + Set high quality standards for yourself and aim to get every detail right. + Do what it takes to deliver on your commitments. + Enjoy working in a fast-paced, challenging, and rewarding environment. + Welcome and volunteer constructive feedback. + Are able to work within both traditional and agile methodologies/processes. + Thrive in a collaborative work environment that has an “open door” policy since we literally have no doors in our office. + Are able to maintain constant and effective communication within multidisciplinary project teams. + Believe in continuous learning and improvement. **Desired Skills & Experience** + Candidate has 1-year experience and/or can demonstrate the following skills through project work having managed CRM analytics, ideally within an agency setting. + Experience writing insights based on marketing campaign results. + Worked on a project/conducted an analysis having used platforms such as: Braze, SFMC, MoEngage or Amplitude. + Basic understanding of structured datasets – i.e. SQL and programming languages like Python. + Experience working with Data Visualization tools such as Google Studio or Tableau. + Knowledge A/B or multivariate testing and analysis for CRM campaigns. **Candidate Education:** + Undergraduate Degree (Marketing, Business, Statistics, Analysis, or other related degrees considered an asset). **Additional information** Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com