Who Are We?  
We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives. 

About the Role

We are looking for a Junior Marketing Analyst Intern to join our Mobile Team, focusing on performance marketing analytics, app store optimization (ASO) impact measurement, and data-driven insights. This internship is an excellent opportunity for someone eager to gain hands-on experience in mobile marketing analytics, working closely with acquisition, monetization, and product teams.

This full-time internship runs from 1st July to 30th September and is primarily on-site at our offices in Prague or Brno.
 

What You Will Do in this Role:

Performance Marketing Analytics: Assist in tracking, analyzing, and reporting key performance metrics (e.g., CPI, ROAS, LTV) across paid acquisition channels (Meta, Google Ads, TikTok, etc.).

ASO Impact Measurement: Support ASO analysis by evaluating keyword rankings, conversion rates, and organic uplift from store optimizations.

Data Collection & Processing: Gather, clean, and interpret data from various sources (MMPs like Adjust/Appsflyer, Google Analytics, and in-house BI tools).

Marketing Experimentation: Assist in A/B testing and uplift analysis for creative assets, store listings, and ad campaigns.

Competitive Benchmarking: Monitor competitors’ marketing strategies, ad creatives, and ASO trends to provide actionable recommendations.

Reporting & Insights: Help prepare dashboards, weekly reports, and deep-dive presentations to assist the marketing team in decision-making.

What You’ll Need to be Successful in this Role:

Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, Economics, or a related field.

Basic understanding of digital marketing and performance metrics.

Strong analytical mindset with an eagerness to learn how to interpret data for decision-making.

Experience with Excel, Google Sheets, and data visualization tools (Tableau, Looker, Power BI) is a plus.

Familiarity with SQL, Python, or R is a bonus but not required.

Passionate about the mobile app industry and eager to learn about UA, ASO, and mobile analytics.

Strong communication skills, detail-oriented, and proactive in problem-solving.

What We Offer:

Hands-on experience in performance marketing, ASO, and data-driven growth.

Exposure to top mobile marketing tools and analytics platforms.

Collaboration with experienced marketing, product, and data professionals.

Opportunity to present findings and insights that impact real business decisions.

Potential for full-time employment based on performance.

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.