M2.0 Communications, Inc. is seeking a detail-oriented and analytical Junior Reports Analyst to join our team. The ideal candidate will play a vital role in tracking, analyzing, and interpreting media data to provide actionable insights that help our clients understand their media presence and campaign performance. This position requires a strong understanding of data analysis, excellent communication skills, and the ability to collaborate with internal teams and media monitoring partners.

Core Responsibilities:

Media Monitoring & Tracking:

Track news releases, broadcast coverage, and social media mentions daily or according to scheduled deadlines using media intelligence and social listening tools. Summarize client stories and mentions and assess their sentiment (positive, negative, or neutral) to gauge their impact on the client’s reputation.

Data Analysis & Insights:

Identify, analyze, and interpret trends and patterns in complex media data sets to generate actionable insights. Interpret multiple media data sets and translate findings into clear, visualized reports in slide format. Collaborate with media monitoring partners to refine and develop tools for more effective research and analysis.

Reporting & Presentation:

Prepare and deliver high-quality reports that provide clients with a comprehensive overview of their media presence and campaign performance. Confidently present data-driven insights and recommendations to clients in meetings or presentations. Continuously develop and enhance reporting methodologies to align with client needs and industry best practices.

Collaboration & Innovation:

Work closely with internal teams to ensure alignment on client objectives and deliverables. Proactively propose new tools, techniques, or strategies to improve research, analysis, and reporting processes.