About us

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We’re constantly refining and redefining our global marketing strategies and campaigns to create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As a member of the Trading Marketing team, you will support the Senior Trading Marketing Manager in defining and implementing direct and indirect activity plans, with the aim of ensuring best in class experience while respecting Dyson principles and guidelines.  

You will manage a budget and coordinate NPD launches and product campaigns, and you will be responsible to measure all activities to make sure you generate a positive return on the investments.  

You will also be asked to lead on special projects and to be a role model for your colleagues providing support and guidance when needed.  

Function objectives: 

Evaluate and manage stores/POS evolution and distributionManage and monitor retailer’s websites, according to brand guidelinesIn line with Marketing strategy, develop the in-store and online customer experience and Activation plans in Direct and Indirect retailImplement NPD launches and Marketing Campaigns in Direct and Indirect retailImplement consumer events alongside Marketing categoriesMonitor the market and any identify competitor’s threats Protect Dyson leadership and enable our growth Explore new offline channels to improve our physical footprint 
 

Responsibilities 

Coordinate the activity plan both for direct and indirect business 

Work with Category Managers and Key Account Managers to create and manage an activity plan that reflects the general strategy and fits with the customer’s needs. Work with Category Managers and Sales to create and manage an activity plan that reflects the general strategy and fits with the stores needsExecute campaigns in line whit the planCoordinate NPD launches both across all POS  Make sure all criteria included in the terms & conditions are met by our retailers monitoring campaigns and activities relying on sales CRM tools 
 

Evaluate market evolution and inform key stakeholders 

Monitor GFK data to track Dyson market share and find evidence for any relevant variation Keep competitors monitored and spot any potential threat to our business Inform stakeholders and provide valid information on new market trends 
 

Define distribution footprint and cascade Dyson Retail principles 

Together with the Senior Retail Activation Manager, the Key Account Managers and the field team, define the right Premium and Basic footprint to ensure a sustainable and efficient Dyson distribution on the Swiss market. You will bring your contribution in terms of store potential analysis based on data from GFK, Dyson sell out and profit overviewMake sure Selective Distribution criteria and Dyson Retail principles are clearly cascaded to the team and inform them if any amendments is required.Coordinate with the field team the monitoring of SD criteria relying on sales CRM tools 
 About you  2+ year proven experience in trade marketing, Marketing, events management Good planning and project management skills and good analytical skills  Experience of managing external agencies and suppliers Pro-active and solution oriented Good time management, ability to deliver under pressure and to tight deadlines Assertive, self-motivated, independent, dynamic and results-driven Good team player High level of attention to detail Ability to build and manage stakeholder relationships internationally and at all levels Good organizational skills  Fluent in English and Swiss-German; proficiency in French is a plus. BenefitsDiscount on Dyson productsCorporate benefits (Discount on certain product outside of Dyson)Subsidies for sports activities (Lucky Punch)​​​​​​​Swiss Lunch-CheckAllowance for local public transport25 days annual holiday (considering a 5 days work week)Accidence Insurance Employee Assistance Programme (EAP)


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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.