“Brand’s eCommerce Full Funnel Strategist” …this role expects candidate to act as a brand’s trusted advisor to help them grow GMV and customer acquisition on Lazada holistically and efficiently.
1./ Awareness / Traffic:
- External traffic: Help brands strategize their media channel optimization, audience targeting and budget allocation…to drive quality external traffic to their stores on Lazada.
- Internal traffic: Assist brands to plan traffic strategy more precisely and in the most cost-effective manner (search/discovery, KOL affiliate and display) …guide brands on internal media strategy best practices and key whitespace to help brands reach the right audience with the right efficiency KPIs for each campaign objective on Lazada.
2./ Consideration:
- Building short term and long-term branding, tactical activation campaigns, marketing calendar and commercial plan to support brands’ growth and build brands’ top of mind on Lazada.
3./ Conversion:
- Build “Hero SKUs Acceleration Plan” with brands to grow revenue and new buyers on Lazada. Providing the right platform tools to drive customer acquisition for brand partners.
- Suggest the right platform mechanic and commercial programs that match with brand’s objective to drive revenue growth on Lazada.
- Suggest the right promotions to brand, brand marketing services that match with business’s objectives, orchestrate brand/platform campaigns activations to drive a successful result on revenue and bottom line profitability for brand partners.
- Work across business functions i.e. marketing team, campaign team and category operation team to support brands for daily operation and drive revenue growth.
4./ Customer Experiences:
- Being an advisor to brands on post purchase experiences’ best practices to retain their loyal customer base on Lazada ie. store membership, category membership program, BA chat, logistics co-ordinations, etc.
5./ Data Analytic Advisor:
- Develop strong analytics to evaluate daily/weekly/monthly performance and optimizing further on customer experiences, marketing, campaign, store traffic’s sources optimization, pricing, competitive benchmark and assortment strategy to support brands’ growth.
- Keep update on market insight and customer insight to support brands/category growth.
- Knowledge sharing and coaching brands on customer/category insight, competitive pricing and campaign preparation through monthly/QBR meeting cadence.