**Main Purpose of Job** Manages OOH Channel in assigned area to achieve sustainable and profitable growth with key customers. **Key Responsibilities** + Develop total HORECA Multi-Channel Business and achievement of sales targets by identifying business opportunities in the assigned area + Create and execute Customer Growth Plans for Priority "Win and Protect" Customers based on identified growth metrics. + Win and protect accounts with Regional Key Accounts Partnership Scheme (RKAPS). + Drive the development of the Distributor Salesmen through training and coaching on territory management, customer development and solutions selling. + Facilitates operations reviews with HORECA team to provide directions in driving priority action to address issues and opportunities on Multi-Channel sell out and execution in assigned area. Lead the development of specific action plans and gather necessary support to address identified performance gaps.