Key Account Manager - Franchise (1)
adidas
PURPOSE/MISSION:
To achieve profitable and sustainable market growth within assigned key account(s), while aligning with adidas (target) brand image & strategy. Ensure key account target achievement
ACCOUNTABILITIES:
1. Functional:
Negotiate and reinforce adidas trade terms Monthly sales target achievement Actively influence the indent orders of KAs during pre sell-in and sell-in Ensure proper execution of all in-store promotions, campaign activation and brand presentation Assist implement the Key Account Plans and ensure quarterly reviews are properly set Represent the Key Account team internally as an “ambassador” towards all functions and manage all interfaces Frequently address Key Account requirements across functions Proactively coordinate/ facilitate meetings with other functions and accounts Assist in the development of account strategies, formalization by strategic account plans and get sign-off by the director superior Sell-in and agree on sell-through support. Formalize specific Account’s Marketing Plans Proactively lead the alignment of the sell in/ out process across internal functions for the Key Account team Continue to monitor the sell-through and the order back-log as well as reliable and cost efficient supply for the account By proactively facilitate meeting with designated operations team and Customer Service To conduct and share sell through information from account2. Controlling:
Monitor the progress of assigned accounts KPIs to ensure target achievement Monitor & report customers and competitors activities and propose/ initiate/ take actions Ensure customer compliance with trade agreements (i.e. trade terms)
GROUP COMPETENCIES:
Communicate with Others Manage Relationship and Diversity Planning and Organizing Analysis and Problem Solving Learning & Self DevelopmentFUNCTIONAL COMPETENCIES:
Cost center- budget compliance DSO of KAs and all other accounts Sales and standard margin of KA Monthly Sales target Sell through target
PROFESSIONAL BACKGROUND/EXPERIENCE:
Functional: Preferably 2 years sales, ideally in KA Industry: Preferably in apparel/ fashion/ FW or FMCG Leadership: With skills but no experience required Exposure: Sports, marketing, account marketing
EDUCATION:
University degree in Business with Marketing and Sales focus
IT:
Outlook: Basic Word: Advanced Excel: Advanced Powerpoint: AdvancedLANGUAGE SKILLS:
English: Advanced Local Language: Fluent
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