The role of the Impulse and New Business KAM is the development and implementation of the Red Bull strategy in the Impulse Channel, and consistently seeking opportunities to expand the Red Bull business by finding new customers and developing the new business channel. This role requires a proactive leader who can navigate complex landscapes, foster strong relationships with our DP, and inspire a high-performing Team. Within its responsibilities, it will have volume, execution and market share defined for these channels. The role requires hands-on, and team player who is able to lead our DP to reach objectives and deliver key initiatives and inspire their own team to surpass their channel objectives. Sharing best practices with colleagues and customers which enable Red Bull to gain competitor advantage is a matter of course. A creative, analytical and challenging personality, oriented towards actions, who is able to build strong strategic customer relationships and to collaborate within the company cross-functionally.