The role is accountable for key account and international outlets in Modern On Trade (MOT) outlets delivering the following key activities:-

Deliver the On Trade Key Account’s annual KPIs in line with the overall Company’s annual operating Plan. Build relationship with account outlets. Identify potential outlets/ areas/opportunities to dominate in terms of volume and branding. 
 

Key Accountabilities:

1.Account Acquisitions

Aggressively acquire new key accounts, convert potential ones from competitor and defend existing outlets

2. Achieve On Trade Key Accounts annual profits

Review business performance and identifying opportunities in outlets/ period by creating promotional/ calendar activities Grow profit by ensuring profitable product mix Ensure outlet acquisitions are within the company’s broad guideline in terms of spends

3. Distribution/ promotion and events

Lead distribution of new product launches in outlets and ensure that key products are made available Manages stakeholders i.e. TM/BM in selling in promotion/ events

4. Account/Contract Management

Ensure outlet contracts are signed within the Co’s broad guideline in terms of targets and sponsorships Ensure all sponsorships and payment milestones are compliant with the company’s policies Manages legal pursuit with CRL on overdrawn outlets Engages to drive better relationship with Trade Partners Enhance the business relationship with the trade partners by providing value added services and consultancy advice on the business. Identify potential and recommends in emerging area

5.Teamwork and Collaboration

Encourage team to have a healthy and collaborative working relationship with regions in contract negotiations for new and existing chains. Work closely with regions to ensure all operations are executed on-time-in-full

 

Requirements:

Bachelor’s degree in Business, Marketing, Economic or equivalent Minimum 8 years experience, preferably in Sales, from FMCG industry with at least 3-5 years of Key Account Management Proficient in English, added advantage for conversant in other languages Strong negotiation & influence skills with proven track of success Excellent analytical thinking and communication skills Ability to identify opportunity to create value Agile thinking Willing to work at extended hours Event coordination experience