Job Description :

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.

SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner.  Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Purpose of Role

The Key Accounts Manager is responsible to manage the delivery of NSV, HLS and EUs for all the take home business channels, Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels, Clubs & style bars, and to manage the development and execution of Key Accounts’ Business plans (JUCPs), to achieve mutually defined objectives, profits/NSV and brand growth targets. The role holder will also drive the development of KA on Trade Channel

Top Accountabilities

PLANNING

Developing Business Plans with Key Accounts/ with KPIs maximizing our RTM value chain and working to drive both volume “Push and “Pull” within both Supermarkets & Consumers. · To define and deliver stretching Off Trade business plans and the strategy for their implementation around a total alcohol, one portfolio approach· · Identify emerging off trade trends and insights and develop activity plans for Key Accounts level and innovatively implement at retail · Develop CDOS plans and activities matching brands with opportunities (one portfolio beer & spirits) · Ensure compliance with safety requirements at the work environment

ON TRADE

Building strong relationships with TLA & RLA customers partners and working with customers to develop and execute activities against growth drivers in the Reserve strategy. · Driving the highest standards of execution for the brand(s) in the trade. Ensuring excellence in the execution commercial, and activations. Management and implementation of sales drivers namely Quality, Visibility, Distribution, Promotion, Pricing, Persuasion and PR (QDVP4) in outlets both on and off trade. · Support the implementation of capability and advocacy programs. Be the key brand consult for Marketing in developing and executing trade activity to ensure brand objectives are met

Qualifications and Experience Required

Qualifications
A bachelor’s degree in business administration or related field
 

Experience
At least 4 years’ experience with 2 years as Area Business Partner or Customer Relationship Representation

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