**Job Description :** **About us** From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you. SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi. SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®. **Purpose of Role** The Key Accounts Manager is responsible to manage the delivery of NSV, HLS and EUs for all the take home business channels, Supermarkets & Convenient Stores, Petro -marts, Duty Free, Hotels, Clubs & style bars, and to manage the development and execution of Key Accounts’ Business plans (JUCPs), to achieve mutually defined objectives, profits/NSV and brand growth targets. The role holder will also drive the development of KA on Trade Channel **Top Accountabilities** **PLANNING** Developing Business Plans with Key Accounts/ with KPIs maximizing our RTM value chain and working to drive both volume “Push and “Pull” within both Supermarkets & Consumers. · To define and deliver stretching Off Trade business plans and the strategy for their implementation around a total alcohol, one portfolio approach· · Identify emerging off trade trends and insights and develop activity plans for Key Accounts level and innovatively implement at retail · Develop CDOS plans and activities matching brands with opportunities (one portfolio beer & spirits) · Ensure compliance with safety requirements at the work environment **ON TRADE** Building strong relationships with TLA & RLA customers partners and working with customers to develop and execute activities against growth drivers in the Reserve strategy. · Driving the highest standards of execution for the brand(s) in the trade. Ensuring excellence in the execution commercial, and activations. Management and implementation of sales drivers namely Quality, Visibility, Distribution, Promotion, Pricing, Persuasion and PR (QDVP4) in outlets both on and off trade. · Support the implementation of capability and advocacy programs. Be the key brand consult for Marketing in developing and executing trade activity to ensure brand objectives are met **Qualifications and Experience Required** **Qualifications** A bachelor’s degree in business administration or related field **Experience** At least 4 years’ experience with 2 years as Area Business Partner or Customer Relationship Representation **Worker Type :** Regular **Primary Location:** Dar es Salaam **Additional Locations :** **Job Posting Start Date :** 2025-02-10 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)