Job ID REQ-10035966 Jan 22, 2025 Malaysia Summary Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects. About the Role

Major accountabilities:

Lead pre-launch planning and execution excellence for product pipeline launches.Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.Identify area market insights and opportunity via customer interactions. Execute central marketing activities as well as regional initiated marketing activities.Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.Collaborate with Marketing and Medical teams to maximize activities: Scout centers, KOLs and OLs by disease within assigned territory.Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

Key performance indicators:

Prelaunch excellence and execution according to timelinePerformance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department)Ensure full compliance to all regulatory requirements

Minimum Requirements:
Work Experience:

Brand launch experienceCross Cultural Experience.Project Management.Operations Management and Execution.

Skills:

Agility.Asset Management.Commercial Excellence.Cross-Functional Collaboration.Customer Orientation.Digital Marketing.Healthcare Sector Understanding.Influencing Skills.Marketing Strategy.Negotiation Skills.Operational Excellence.Priority Disease Areas Expertise.Product Lifecycle ManagementProduct Marketing.Product Strategy.Stakeholder Engagement.Stakeholder Management.Strategic Partnerships.

Languages:

English.

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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Division International Business Unit Innovative Medicines Location Malaysia Site Selangor Company / Legal Entity MY01 (FCRS = MY001) Novartis Corporation (Malaysia) Sdn. Bhd. (19710100054) Functional Area Marketing Job Type Full time Employment Type Regular Shift Work No Apply to Job

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

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