Your Opportunity as the Lead, Customer Commercialization - Pet

The Customer Commercialization (CC) Team serves as a critical conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team.  In this position, you will own customer business planning to enable category and customer growth and represents customer strategies to key internal constituents.  You will translate National Go to Market Strategies (GTMS) into customer specific activation and incorporate SBA targets into customer level quotas and budgets. You will support the East + Regional Sales teams. 

Location: Orrville, OH (Close proximity to Cleveland/Akron)

Work Arrangements: Hybrid ~30% in office expectations

In this role you will:

Run Customer & JMS Business Planning

Develop and communicate customer roles and strategies within the Strategic Business Area (SBA)

Coordinate with internal functions to drive the customer planning process

Lead key customer planning activities internally – line reviews, innovation meetings, Joint Business Planning (JBP) and Top-to-Top meetings

Assist customer teams with Customer Strategic Plan build, roll-up and review

Execute against plan and monitor results against objectives (volume, spending, profit)

Tailor business drivers to meet customer key initiatives and growth drivers

Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans 

Validate assumptions against key metrics (ROI, on strategy, etc) 

Coordinate with necessary internal functions (Brand Commercialization, Revenue Growth Management, Customer Finance, Demand Planning, Customer Logistics, etc) to support key customer initiatives 

Develop customer plans, budgets, and profit goals tied to JBP 

Own final approval of customer specific plan 

Work with Post Event Analytics/Sales Analyst to validate inputs and assumptions 

Track progress against customer plan, supporting identification & action planning for risk and opportunity 

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

Bachelor’s degree

5+ years of CPG experience

Customer / sales facing experience

Proficiency in Microsoft Office

Proficiency in Spotfire, Tableau, CAS or similar platforms

Demonstrated ability to build relationships with cross-functional partners to drive business results

Demonstrated understanding of customer strategies and retail environment

Additional skills and experience that we think would make someone successful in this role (not required):

Prior experience and demonstrated understanding of an accrual-based trade system

Prior experience in other commercial areas including Sales, Marketing, Category Leadership, etc

Experience with Dollar General or Family Dollar

Learn more about working at Smucker:

Our Total Rewards Benefits Program

Our Thriving Together Philosophy Supporting All Impacted by Our Business 

Our Continued Progress on Inclusion, Diversity and Equity 

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