The role is remote-friendly.

The Lead Adobe Target Developer will focus on the analysis of strategic website and experience optimization testing projects from inception to completion. You will also provide strategic consulting to support the client's website and app marketing initiatives, support on testing methods, processes and services across the organization, and evangelize a MVT agenda within the group and on assigned accounts.

This role participates in creating and articulating relevant A/B/n, Multivariate, and other optimization tests. It leverages knowledge of statistical modeling techniques to provide suggestions or guidance to teams under their oversight.

This role will report to the Sr. Director, Analytics, and its responsibilities and expectations include:

You will provide guidance on best practices as well as lead the strategic design, development, and implementation of Adobe Target experiences, with a focus on development quality and effective deliveryYou will develop test and project plans, contribute to the overall program plan and roadmap, and manage individual/team daily tasks, ensuring deadlines are metYou will oversee all current and future tests and participate in cross-functional meetings by recommending best practices and sharing insightsYou will present architectural solutions, ideas, and findings to clientsYou will manage and mentor team members, providing constructive feedback and contributing to their technical and career developmentYou will demonstrate thought leadership, innovation, and identify, as well as execute, process improvements and standardizationYou will translate complex business requirements into actionable experience testing requirementsYou will create and be responsible for the execution of validation plans for Target platform updates that could affect “Business as Usual” operationsYou will produce code for Target activities using JavaScript, HTML, CSS, and DOM manipulationYou will collaborate with third-party agency partners and the Front-End development team to collect and refine requirements, answer experience execution feasibility questions, provide LOE estimates with detailed explanations, ensure best practices, and troubleshoot any issuesYou will use data analysis to resolve issues related to experimentation dataYou will evaluate data required to refine and create audiences