The Lead Analyst will play an important role in our US-based attribution modeling capabilities. Reporting into the Sr. Director, you will use data science techniques to examine marketing activities and to estimate their growth to our clients. These projects will include Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data. You will be hands-on keyboard building and revise code and inspire creativity.

Responsibilities

Manage data collection with clientsDevelop reports and processes to manage data quality controlDrive innovation in analytics and deliver on client expectationsImplement and develop attribution modelsInterpret and visualize model estimates and diagnosticsDrive innovation and continuous improvement