Lead Creative Copywriter
Sedgwick
Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It’s an opportunity to do something meaningful, each and every day. It’s having support for your mental, physical, financial and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive.
A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge and above all, if you’re someone who cares, there’s a place for you here. Join us and contribute to Sedgwick being a great place to work.
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Lead Creative Copywriter
**PRIMARY PURPOSE OF THE ROLE** **:** The Lead Copywriter consistently produces dynamic, high-quality concepts and fresh, engaging copy, from attention-grabbing headlines to long-form pieces. As a versatile writer this position will manage short, attention-grabbing headlines and long-form thought leadership pieces. They will also contribute to marketing campaigns for our partners within marketing and stakeholders from across the business through a wide variety of channels: blogs, websites, social media, events, digital programs, printed media or video content and more. The Lead Copywriter will also lead and demonstrate mentorship by coaching and guiding newer members on the team.
**ESSENTIAL RESPONSIBILITIES MAY INCLUDE**
+ Partners with art directors and designers to develop cohesive, creative campaigns that support our brand strategy and growth marketing initiatives, as well as the essential services and solutions Sedgwick offers.
+ Works hand-in-hand with design partners to storyboard and script a library of video content, taking complex (but static) current stories and finding fresh, engaging ways to share our message.
+ Pro-actively identifies opportunities to strengthen content performance by demonstrating best practices, creative inspiration, and identifying audience insights that will drive stronger engagement
+ Writes marketing content including product overviews, solutions campaigns, product demos, customer campaigns, client testimonials, and thought leadership with minimal oversight from Creative Director
+ Manages complex integrated campaign requests across multiple channels and deliverables to individual channel specific requests with quick turn-around needs.
+ Develops new ways to engage with a range of audiences through social and digital channels, both organic and paid media placements.
+ Reviews copy for accuracy and consistency, proofreading and/or editing as necessary.
+ Performs independent research and interviews with internal subject matter experts to develop original content that will help tell our thought leadership story, along with client and customer stories.
+ Maintains a working knowledge of our core lines of business, including property, casualty, benefits, workers’ compensation, etc.
+ Leads junior members of the writing team and creative agency in their growth and development as content creators, marketers and corporate citizens
**QUALIFICATIONS**
Bachelor’s degree in English, communications, creative writing or journalism, with relevant experience in fields like marketing, advertising or public relations.
**TAKING CARE OF YOU**
+ Career Development and promotional growth opportunities.
+ A diverse and comprehensive benefits offering including medical, dental, vision, 401K, PTO and more.
The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time. #remote #LI-TS1
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
**If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.**
**Taking care of people is at the heart of everything we do. Caring counts**
Sedgwick is a leading global provider of technology-enabled risk, benefits and integrated business solutions. Every day, in every time zone, the most well-known and respected organizations place their trust in us to help their employees regain health and productivity, guide their consumers through the claims process, protect their brand and minimize business interruptions. Our more than 30,000 colleagues across 80 countries embrace our shared purpose and values as they demonstrate what it means to work for an organization committed to doing the right thing – one where caring counts. Watch this video to learn more about us. (https://www.youtube.com/watch?v=ywxedjBGSfA)
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