Support the Marketing organization with a key initiative wherein H&R Block drives growth, savings and efficiencies by evaluating investment and outcome management in-house.  Assists with management of end-to-end forecasting and optimization of the investment pool to maximize return on investment (ROI) across acquisition and customer channels.  Provides P&L forecasts and helps map investment by month by channel to maximize impact.  Partners with cross-functional teams to more closely tie marketing activity to P&L results.  Provides more data driven expertise to deliver marketing investment and outcome models to inform and accelerate our strategy and impact.

 

Day to day, you'll...

Manage Excel files to gather inputs from marketers on assumptions like investment x outcomes and ingest data from media agency, email agency and internal systems to produce regular reporting.Check agency data accuracy and ensure it has accurate representation; ensure the agency is getting what they need to optimize and deliver real-time impact tied to site visits, appts and filings.Produce visual summaries of the investment x outcome story line that feed into strategy decks and other presentations.Provide leadership on how to define C360 project incrementality testing and scope it as a unique line item in the investment and outcome model.Build the business case for C360 project grounded in the marketing data of tax season, quantify test plans and project new 3 year impact estimates.Provides P&L forecasts and helps map investment by month by channel to maximize impact.