The Lead Generation Specialist and Appointment Setter is responsible for identifying and generating new business opportunities through outbound prospecting efforts, managing and nurturing leads, and setting up meetings or appointments for the sales team. This role focuses on building relationships, creating interest in the company's products or services, and ensuring a smooth handoff to the sales team.

Key Responsibilities:

Lead Generation:

Research and identify potential clients and target markets through various channels (e.g., LinkedIn, email campaigns, cold calling). Build, manage, and update a database of potential leads in the CRM system. Qualify leads based on defined criteria to determine their potential for becoming paying customers. Use social media, email marketing, and outbound calls to nurture prospects.

Appointment Setting:

Contact prospective clients via phone, email, or social platforms to introduce the company's products or services. Schedule meetings or demos for the sales team with qualified leads. Confirm appointment details and ensure prospects are aware of the next steps.

Collaboration:

Work closely with the sales and marketing teams to ensure that qualified leads are passed on effectively. Provide regular updates and reports on lead generation activities and appointment-setting progress. Support the sales team by providing detailed information about prospects.

Follow-Up:

Follow up on leads from marketing campaigns, webinars, events, or referrals. Track engagement with prospects and maintain a consistent follow-up strategy.

Data Management:

Keep meticulous records of lead interactions in the CRM. Regularly update and maintain the CRM with accurate lead information.