Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Lead Manager Mobile Platforms

SENIORITY LEVEL: Junior Level

FUNCTION: Marketing – Consumer Experience

LOCATION: Winston-Salem, NC

ROLE POSITIONING AND OBJECTIVES

We’re seeking a dynamic and hardworking individual to join our Consumer Marketing team as a Mobile Product Manager, Consumer Marketing. The role will be responsible for ensuring that mobile is the backbone of our omni-channel initiatives, providing seamless journeys for Adult Consumers and driving a mobile-first approach. As part of the Marketing Services team, the Mobile Product Manager will play an integral part in ensuring that positive relationships are maintained with the brands and Adult Tobacco Consumers.

In this critical role, you’ll collaborate with Brand Marketing to help develop the 1:1 mobile business strategy, then continuously improve and supervise the mobile web and mobile app experiences. Taking into consideration user and performance data and key business drivers, the Product Manager will introduce new and enhanced features and functionality, provide mobile subject matter expertise, project management, business requirements, and prioritization vital to deliver outstanding user experiences that meet the company’s goals and business objectives. Building and encouraging relationships with many stakeholders (IT, Operations, Trade, Finance, and external agencies) is critical to success in this position.

As a mobile Lead / Product Manager, you’ll help build and share learning and standard methodologies, socialize new success models, and drive digital behavior adoption and engagement. This is a great position for someone with technical acumen who wants to transition into a business role or for someone in business operations who wants to focus more campaign delivery.

Reports to – Director Campaign Operation

Number of Direct Reports – NA

Core relationships – Internal: Internal Commercial Business units including, but not limited to Brand Marketing, Consumer Experience, Finance, Legal and DBS

External: Third Party providers, Vendors, Software and Service Providers

Travel required – Up to 10%

WHAT YOU WILL BE ACCOUNTABLE FOR

Lead business-side of mobile web and mobile app development with a focus on business execution to drive high levels of engagement and help build the roadmap for the mobile development team.Collaborate with IT and other key stakeholders to develop and execute outstanding mobile strategies and programs for each brand in the portfolio.Help facilitate the execution of mobile roadmaps, ensuring alignment with the overall customer onboarding, growth, and dedication model in coordination with the rest of the CRM and marketing services teams.Work with reporting team to establish baseline reports and tagging elements for the brand to utilize. Also collaborates on benchmarks for overall mobile KPIs & Key Diagnostics.Cultivate relationships with Trade and Consumer Activation team to collaborate on best-in-class experiences using mobile devices and technology.Understand new and emerging technologies in the MarTech landscape and how Consumer brands can utilize these technologies to help grow their business through new or existing mobility enhancements.Provide Subject Matter Expertise on Mobile and Paper Coupon businesses to optimize campaigns, refine processes, streamline operations, and administer Coupon Industry requirements.Provide Subject Matter Expertise on QR Codes establishing and cultivating best practices, developing, and cascading learnings & analytics, and empowering Marketing personnel to optimize their QR Code Usage across touchpoints.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Bachelor’s degree required, Business or Marketing or equivalent experience. 5+ years of regulated industry experience5+ years of Digital Marketing experienceStrong communication, collaboration, credibility, and influencing skills.2-3+ years’ experience in the Adobe Experience Platform and Adobe AnalyticsDetail-oriented with the ability to prioritize across many internal and Business projects. Experience in delivering SPA/ PWA/ Native apps with integration to other Adobe Marketing Cloud products like Adobe Analytics, Adobe Target, and Adobe Campaign.Experience in working with different business stakeholders at all levels of the company and influence the       technical decision for implementations.Strong experience and familiarity in Agile and Waterfall methodologiesSelf-motivated, ability to work independently and investigate improvements to processes.Experience in working with multicultural teams at different levels in the organization.Proven experience in owning a platform and proactively driving towards excellence.

CORE CAPABILITIES 

Offers a passion for data-driven investment strategies, database marketing, and commercial partnerships.  Collaborates with a wide range of internal/external stakeholders to build mutually beneficial solutions.  Solves complex problems through innovative ideas, seeking diversity of thought and opinion. Navigates ambiguity, risk, and roadblocks in pursuit of innovation. Effectively manages concurrent project workloads, timelines, and administrative responsibilities. Excels in an independent, fast-paced team environment and takes accountabilities for all deliverables. Strives to make others better by building a high performing culture.   Seeks diversity of thought, fosters an inclusive environment, and strives to make others better.

BENEFICIAL 

MBA  

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

Global Top Employer with 53,000 British American Tobacco employees across more than 180 marketsGreat Place to Work CertifiedBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in four strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winnerSeal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent Company contributes an additional three percent to 401(k) whether employee participates or notComprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)Health Savings Account start-up contribution for employees who elect the high deductible health planFlexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar yearEmployee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependentsCompany paid life insurance of 1x annual base pay ($50,000 minimum)Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum) Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insuranceTuition reimbursement and student loan supportDependent Scholarship Programs Free confidential personal financial counselling service On-site health centers and 24/7 fitness centers at certain company locationsA charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice Health-care concierge service Volunteer service opportunities Extensive training opportunitiesCompany vehicle for eligible employees Mobile phone allowance for eligible employeesPaid Leave:Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)). Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion) Paid Parental Leave + temporary reduced work schedule opportunityFuneral LeaveShort-Term Disability LeaveLong-Term Disability Leave Jury Duty LeaveMilitary LeaveReleased Time for Children’s EducationCommunity Outreach LeaveOther paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email atTalentAcquisition@RJRT.com.