**Job Description:** At AT&T, you’ll be empowered to create real change in an ever-expanding, connected world. As part of our team, your impact will be felt no matter how your work translates to our core goal of serving customers and transforming lives. We’re fueled by a passion to provide innovative solutions and driven to connect the world in meaningful ways. **Overall Purpose** : Collect, research and analyze data to identify market trends and make recommendations for the development of new products or services. **Key Roles and Responsibilities** : + Manages a wide range of investigative studies to assess the organization’s present and future position with regard to market share, effectiveness of current marketing/sales programs, and feasibility of new products. + Design and implement data collection methods, analyze data, and interpret results. + Provides research findings and works with marketing management to facilitate development of effective marketing plans and programs. + Provides consultation on the identification of marketing opportunities, and aids in the assessment of departmental opportunities for improvements in marketing information. + Maintain strong communication with internal and external stakeholders to ensure research objectives are aligned with business goals. + May provide guidance and oversight of work to less experienced contributors. Considered an expert within the discipline. **Requirements** : + Proven track record in leading comprehensive product development research initiatives from concept through market launch. + Must have extensive experience working in a corporate setting, demonstrating strong leadership, strategic planning, and collaborative skills in a professional environment. + Expertise with both quantitative and qualitative research techniques. + Ability to make informed recommendations to stakeholders on appropriate methodological approaches. + Project management and vendor management experience. + Presentation design skills with attention to detail to ensure accuracy and reliability of research data. + Strong problem-solving skills to address challenges that arise during research projects. + Ability to confidently present research findings to key stakeholders/leaders. **Location:** Dallas, TX (must be able to work a minimum 5 days per week out of the office) **Relocation:** Assistance available Our **Lead Market Research Analyst earns between** **$116,700 - $196,100** annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: + Medical/Dental/Vision coverage + 401(k) plan + Tuition reimbursement program + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) + Paid Parental Leave + Paid Caregiver Leave + Additional sick leave beyond what state and local law require may be available but is unprotected. + Adoption Reimbursement + Disability Benefits (short term and long term) + Life and Accidental Death Insurance + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal + Employee Assistance Programs (EAP) + Extensive employee wellness programs + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone. AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us? Apply now! **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $130,700.00 - $196,100.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status