Lead Marketing and Communications Specialist
CDM Smith
Job Objective
Leads the development of strategy and administers the implementation plan for moderate to highly complex marketing and communications programs working under general direction. Assignments support the growth of the firm through marketing campaigns, brand management, communications of major internal programs, and major employee communications. Leads others in the creation of materials for these campaigns and programs.
Duties and Responsibilities
Strategy and Planning
Leads the development of strategy for basic to highly complex marketing and communications plans. Strategy includes the alignment of message, the audience, and the communications platforms to be used. Collaborates with senior marketing and communications management, and executive and senior management staff.
Content Development
Creates, develops and produces basic to highly complex marketing and communication content to support marketing campaigns, brand management, major internal programs, and major employee communications. Develops creative briefs, writes copy, works with designers, and obtains necessary approvals before publishing materials. Develops content with the style and editorial guidelines appropriate for the channel
Content Promotion
Pushes and publicizes content across appropriate channels, including email programs, website, social media, press distribution, and advertising. Responsible for building and managing the campaigns in the applicable technologies.
Guidance and Mentorship
Guides other marketing and communications staff in the creation of materials and implementation of the plan. Mentors others in advanced communications skills (Ex: strategy, campaign/program design), alignment of message and audience, and selection of communications platforms.
Program Administration
Administers the implementation of strategic marketing and communications programs. Creates the budget and calendar of events. Determines and tracks key performance metrics to measure success and establishes change management communications techniques to identify need for greater clarity. Modifies programs and information flow based on results.
Performs other duties as required.
Leads the development of strategy and administers the implementation plan for moderate to highly complex marketing and communications programs working under general direction. Assignments support the growth of the firm through marketing campaigns, brand management, communications of major internal programs, and major employee communications. Leads others in the creation of materials for these campaigns and programs.
Duties and Responsibilities
Strategy and Planning
Leads the development of strategy for basic to highly complex marketing and communications plans. Strategy includes the alignment of message, the audience, and the communications platforms to be used. Collaborates with senior marketing and communications management, and executive and senior management staff.
Content Development
Creates, develops and produces basic to highly complex marketing and communication content to support marketing campaigns, brand management, major internal programs, and major employee communications. Develops creative briefs, writes copy, works with designers, and obtains necessary approvals before publishing materials. Develops content with the style and editorial guidelines appropriate for the channel
Content Promotion
Pushes and publicizes content across appropriate channels, including email programs, website, social media, press distribution, and advertising. Responsible for building and managing the campaigns in the applicable technologies.
Guidance and Mentorship
Guides other marketing and communications staff in the creation of materials and implementation of the plan. Mentors others in advanced communications skills (Ex: strategy, campaign/program design), alignment of message and audience, and selection of communications platforms.
Program Administration
Administers the implementation of strategic marketing and communications programs. Creates the budget and calendar of events. Determines and tracks key performance metrics to measure success and establishes change management communications techniques to identify need for greater clarity. Modifies programs and information flow based on results.
Performs other duties as required.
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