**Job Description:** Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it. This position will work within the Marketing and Growth Organization focused on FirstNet, Built with AT&T. **This role** **will lead messaging strategy for the FirstNet subscriber paid program for public safety audiences.** Must understand business goals and address customer needs through solutions and targeted messaging. Will be responsible for executing marketing tactics including of direct marketing, paid social, digital, thought leadership, and blogs. Understands data and performance metrics, can work within systems like PowerBi and Tableau, to help optimize campaigns. **Key Skills:** + Developing and writing effective marketing briefs + Advanced writing and messaging skills + Public Safety marketing and association experience + Product knowledge of solutions for Public Safety inclusive of priority and preemption, mission critical solutions, and mobility + Understanding of large marketing organizations and critical functions + Advanced project management experience + Build strong working relationships with key partners across the Marketing & Growth Organization, Product, Sales, FirstNet and Public Sector, and other key functions. **Core Competencies:** + Management of cross-functional teams and projects + Excellent communication skills + Highly collaborative and works well in an agile environment + Executive presence to inspire confidence and trust with partners + Change agent and motivator able to achieve alignment to a shared vision + Highly organized and accountable + Strategic and operational; able to think through strategic challenges and build ground-up solutions + Support growing part of the business and a top priority for the company **Education** : Typically requires a bachelors degree. **Experience** : Typically requires 6+ years of experience in similar area of responsibility. **Supervisory** : No **Work Location** : Dallas TX (on-site fulltime 5 days per week) Our **Lead Product Marketing -** **FirstNet Subscriber Paid** **earns between $143,800 - $215,800** annually. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: + Medical/Dental/Vision coverage + 401(k) plan + Tuition reimbursement program + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) + Paid Parental Leave + Paid Caregiver Leave + Additional sick leave beyond what state and local law require may be available but is unprotected. + Adoption Reimbursement + Disability Benefits (short term and long term) + Life and Accidental Death Insurance + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal + Employee Assistance Programs (EAP) + Extensive employee wellness programs + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone. AT&T is leading the way to the future – for customers, businesses and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we’ve built a premier integrated communications and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined. Ready to #transformdigital with us? Apply now! **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status