JD – Lead Visual Merchandising (Operations)
Job Description
Unique Job Role
Lead – Visual Merchandising (Operations)
Function
Visual Merchandising-Marketing
Reporting to
Head Visual Merchandising
Business
Corporate
Grade
Date
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Job Details
To combine strategic thinking, creativity, leadership, and a deep understanding of customer behaviour to create captivating and visually compelling retail experiences that drive sales and reinforce brand identity.
External Interfaces
Internal Interfaces
• Vendors
• Design Agencies
• Photographers / Videographers
• Marketing Team
• Retail Team
• Purchase Team
Job Requirements
Education
• Graduation in design from a premiere college
Relevant Experience
• 5+ years of relevant experience in corporate Visual Merchandising
Behavioural Skills
• Innovative thinking
• Adaptability & flexibility
• Decision making
• Entrepreneurial drive
• Ability to influence to make impact
• Accountability
• Service orientation
Knowledge
• Knowledge of materials
• Knowledge of vendors
• Knowledge of aesthetics
• Trends in visual merchandising
• Project management
Process Contributions
Process Contribution
Process Outcome
Performance Measure
Strategic Planning: As the Visual Merchandising Operations Lead, you will be responsible for developing and implementing strategic plans to optimize the visual presentation of products and enhance the overall customer experience. This involves analyzing market trends, understanding customer preferences, and aligning visual merchandising strategies with business goals. Team Leadership: You will lead a team of visual merchandisers, providing guidance, direction, and support to ensure the successful execution of visual merchandising initiatives. This includes overseeing the recruitment, training, and development of team members, as well as fostering a collaborative and creative work environment. Visual Merchandising Execution: One of your primary responsibilities will be to ensure the consistent and effective implementation of visual merchandising guidelines across multiple locations or stores. You will collaborate with cross-functional teams, such as marketing and store operations, to develop visual concepts, plan layouts, and execute displays that engage and captivate customers. Brand Consistency: You will play a crucial role in maintaining brand consistency and visual identity across all touchpoints. This involves working closely with the marketing team to understand brand guidelines and translating them into compelling visual displays that accurately represent the brand's image and values. Store Layout and Design: As the Visual Merchandising Operations Lead, you will have the opportunity to contribute to the design and layout of stores. By leveraging your expertise in visual merchandising, you will optimize product placement, traffic flow, and overall store aesthetics to create an inviting and inspiring shopping environment. Visual Merchandising Trends and Innovation: Staying up-to-date with the latest industry trends and innovations is essential in this role. You will be responsible for researching emerging visual merchandising techniques, technologies, and materials to continuously enhance the effectiveness and impact of displays. Performance Analysis and Optimization: You will regularly analyze the performance of visual merchandising initiatives, utilizing sales data, customer feedback, and other relevant metrics. By identifying strengths, weaknesses, and opportunities, you can develop strategies to optimize visual merchandising efforts and drive sales. Collaboration and Communication: Effective collaboration and communication skills are essential for this role. You will collaborate with various stakeholders, including marketing, store operations, and product teams, to align visual merchandising strategies with overall business objectives. Additionally, you will communicate visual merchandising guidelines, standards, and updates to the store teams to ensure consistent execution. Project Management: You will oversee multiple visual merchandising projects simultaneously, managing timelines, budgets, and resources effectively. Strong project management skills are necessary to ensure that projects are delivered on time and within budget. Training and Development: In addition to leading the visual merchandising team, you will be responsible for providing training and development opportunities to enhance the skills and knowledge of team members. This includes organizing workshops, sharing best practices, and fostering a culture of continuous learning.
· Inputs for VM calendar
· Concept design
· Prototype evaluation & finalisation
Technical specification for the approved concept
· Adherence to timelines
· Adherence to guidelines
Key Skills: