Description IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content, reaching an audience of more than 250 million unique visitors per month. IMDbPro is IMDb’s professional subscription business, with the mission of informing and connecting professionals in the entertainment industry to help them do their jobs better and advance their careers. We’re looking for an experienced lifecycle marketing leader with strong analytical and project manager experience. In this role, you will own the email and push execution and strategy efforts for IMDb and IMDbPro. You are able to define the program, set objectives, analyze data, drive improvements that are quantified with metrics, and influence and drive large initiatives across internal/external teams to improve the customer experience. This is a high impact role accountable for delivering billions of messages to customers yearly. You will interact with senior stakeholders in the org and present learnings & insights to IMDb leadership. If you are organized, analytical, and creative, with an interest in end-to-end ownership, this is a great role for you. Key job responsibilities • Lead email and push marketing messaging strategy and optimization to existing and new campaigns. Utilizing marketing savvy to develop and execute an effective marketing campaigns, tailored for segmented customer groups. • Leverage deep analytical experience, research and insights to clearly identify untapped audiences, new segment opportunities, pain points and gaps in the customer experience. • Regularly review metrics and proactively seek out new and improved data/mechanisms for visibility, ensuring your program stays aligned with organization objectives. • Collaborate with cross-functional business and tech teams to design, develop, deploy iterative improvements to the lifecycle messaging systems. • Anticipate bottlenecks, provide escalation management, make tradeoffs, and balance business needs versus constraints Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams Preferred Qualifications - Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process - Experience in audience segmentation and targeting - Experience using HTML and/or SQL to update templates and customer targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.