IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content, reaching an audience of more than 250 million unique visitors per month. IMDbPro is IMDb’s professional subscription business, with the mission of informing and connecting professionals in the entertainment industry to help them do their jobs better and advance their careers.

We’re looking for an experienced lifecycle marketing leader with strong analytical and project manager experience. In this role, you will own the email and push execution and strategy efforts for IMDb and IMDbPro. You are able to define the program, set objectives, analyze data, drive improvements that are quantified with metrics, and influence and drive large initiatives across internal/external teams to improve the customer experience.

This is a high impact role accountable for delivering billions of messages to customers yearly. You will interact with senior stakeholders in the org and present learnings & insights to IMDb leadership. If you are organized, analytical, and creative, with an interest in end-to-end ownership, this is a great role for you.

Key job responsibilities
• Lead email and push marketing messaging strategy and optimization to existing and new campaigns. Utilizing marketing savvy to develop and execute an effective marketing campaigns, tailored for segmented customer groups.
• Leverage deep analytical experience, research and insights to clearly identify untapped audiences, new segment opportunities, pain points and gaps in the customer experience.
• Regularly review metrics and proactively seek out new and improved data/mechanisms for visibility, ensuring your program stays aligned with organization objectives.
• Collaborate with cross-functional business and tech teams to design, develop, deploy iterative improvements to the lifecycle messaging systems.
• Anticipate bottlenecks, provide escalation management, make tradeoffs, and balance business needs versus constraints