Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, The Idea of You and Fallout. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on...

The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a very broad combination of marketing channels across marketplaces. We support the LATCANZ Region, which consists of MX, BR, LATAM, CA, AU and NZ and also collaborate very closely with our colleagues all over the globe. We have team members based on multiple cities including Mexico, Brazil, Canada and Seattle. We’ve grown rapidly in both size and influence and we’re looking for a future leader to join us.

As the Lifecycle Marketing Manager you’ll be responsible for conceptualizing, executing and continually improving end-to-end lifecycle marketing campaigns using a mix of email, push notifications and placements on Amazon owned and operated properties including Primevideo.com and the Amazon.* retail website. Your main objective will be to optimize acquisition of new Prime Video customers, drive engagement and reduce attrition of existing Prime Video customers.

You will have shown that you can work autonomously and be as comfortable handling details as you are thinking big. You will have demonstrable expertise in driving data-driven lifecycle marketing strategy as well as campaign execution end-to-end including writing copy and directing creative assets. You will be comfortable dealing with ambiguity as we test our way into new content types and business lines. You will have shown you’re able to work in a dynamic environment and can deliver results at pace.

This role can be located in Mexico City, Mexico or Toronto, CA.

Key job responsibilities
- Own the customer lifecycle marketing strategy for add-on Subscriptions and Prime Video Store customers, with the goal of contributing to the growth of the business.
- Own the winback strategy for churned Prime/Prime Video customers.
- Partner with the Sr Engagement Manager to define the best CX for onboarding new customers, focusing on Outbound channels.
- You will accomplish this by owning the complete campaign creation and execution.
- You will manage key inputs including: targeting and segmentation, messaging, localization, creative, content/design, and planning.
- Write up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets.
- Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
- Be responsible to QA and approve Marketplace campaigns. Ensuring campaigns are executed to the highest standard across all marketing channels.
- Deep dive analysis providing data based recommendations, and partner with BI to understand advanced campaign performance.
- Work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported.
- Work with Product Teams to drive automation when possible across the campaigns we design to drive customer retention.